If there is a single metric worthy of a headline in Magellan AI’s just-released Podcast Advertising Benchmark Report, it is the three-month ad spend of top advertiser BetterHelp (an online counseling service). But there is much more. Click through for a selection of metrics, graphics, and the download link. Continue Reading
Spotify released its Q2 earnings report yesterday. Company executives Daniel Ek (CEO) and Paul Vogal (CFO) answered investor questions. Topics ranged from the recently announced subscription rate for Premium members, to company over-investment in podcasting, the Spotify Podcast Ad Network (SPAN), and the use of artificial intelligence. Click for the rundown with quotes. Continue Reading
“What do programmatic audio ads sound like? That’s the question posed by audio intelligence company Veritonic and podcast network Acast, resulting in a graphic fact sheet. The study included ads in the Financial, Auto, Adult Beverage, and Insurance verticals. We learn about length, content, and success rate. Continue Reading
— Adult Oversight (Edison Research)
— Reunion (Grace Carrick)
— Riffs (Hollywood and Levine
Spotify released its Q2 earnings this morning. The company told a story of exceeding expectations. Meanwhile, the stock market savaged SPOT stock price in today’s morning session. The apparent discrepancy lies between topline revenue and operating income. Click for details, linkage to Spotify financial statements, and graphics. Continue Reading
Seventy-four percent of surveyed podcasters use generative AI. That, according to a podcast study called Creativity In the Age of AI, from media editing company Descript. The study surveyed both podcasters and video creators. Of the two cohorts, podcasters are leaping into AI faster. Click for details and graphs. Continue Reading
Investors were getting restless. The company promised. Today, the moment is at hand. After 12 years of delivering the Spotify Premium service at the $9.99/month price point, Spotify has announced a raise to $10.99. We examine Spotify’s user-growth trend lines, and make a rough estimate of the financial impact in advance of tomorrow’s earnings call. Continue Reading
iHeartMedia is breaking news about the audio behemoth’s new partnership with business-oriented social media platform LinkedIn. Broadly, the agreement intends to support creators produce, launch, and scale podcasts. From iHeart’s perspective, the goal is to pair its infrastructure and distribution… Continue Reading
Triton Digital releases its monthly U.S. Podcast Report for June. The interactive list encourages sorting the ranker in multiple ways. No matter how you look at it, the top 10 shows remain grouped. Also, five new podcasts join the prestigious list. Click for details and a link. Continue Reading
In a fascinating burst of research from audio intelligence company Veritonic, we learn that podcast listeners use YouTube in a variety of ways, including as the source of second consumption — watching the video of a podcast they have already listened to. Click for an explanatory infographic, and Veritonic’s purpose in supplying this research. Continue Reading