RAIN Notes: Tuesday, June 25
— The Final Nail (Google)
— Addition (Soundstack)
— Subscription Resistance (Jacobs Media)
Author: Brad Hill
Triton U.S. Podcast Ranker, supercharged by iHeart Audience Network, expands to 150
Triton Digital’s monthly U.S. Podcast Ranker now measures newcomer iHeart Audience Network, expanding the ranker scale to 150 podcasts. Click for details. Continue Reading
Podcast advertising: double-digit more effective than TV/video (Acast/OMD)
Podcast network Acast, and communications agency OMD, have partnered to conduct what they characterize as “a comprehensive new study” to quantify the effectiveness of podcast advertising. Double-digit percentage gains are the outcome for podcast advertising compared to what the report calls “average media.” Continue Reading
SiriusXM Media adopts UID2, Trade Desk’s new “identity fabric”
SiriusXM Media is announcing its adoption of Unified ID 2.0 (UID2) as an identity solution for its programmatic audio advertising. Sirius calls this decision “groundbreaking.” UID2 was developed by The Trade Desk, a leading demand-side advertising platform. Continue Reading
James Cridland’s International Radio Trends: Faking it – competition winners caught out
by James Cridland
Capital Radio Network in Australia said it wasn’t trying to mislead listeners. Guest columnist James Cridland calls BS on that, and explains why. It’s about holding a listener contest without holding one. Nothing new, James says, and cites an example. Plus: Previewing the next iOS version, congratulations to winning broadcasters, and a preview of Swiss Radio Day. Continue Reading
Libsyn integrates with new YouTube publishing features, enhancing podcaster control
Leading podcast hosting company Libsyn is announcing an integration with YouTube’s recently announced podcast API (Application Programming Interface) features. The new product suite is designed to establish a well rounded podcast presence on YouTube, a vital audio distribution point. Continue Reading
iHeartMedia sets podcast strategy for its Women’s Sports Audio Network
WSAN (Women’s Sports Audio Network), a unit launched by iHeartMedia in April, is announcing an inaugural slate of original podcasts across a range of sports. It’s an ambitious and sprawling effort supported by inaugural partners on the production and sponsorship sides. Click for details. Continue Reading
Recorded music industry revenues flat in 2023 … but then inflation. (RIAA)
U.S. recorded music revenues in 2023 continued the flat-to-upward movement of recent years. We examine the RIAA reckoning of music revenue sales in 2023. Holding steady during uncertain times, it seems … until you account for inflation. Click through for the graphs. Continue Reading
RAIN Notes: Thursday, June 13
— Feels Like Home (RESOUND)
— Cheap + Beer = Frightful Hilarity (Evergreen Podcasts)
— Exotic Global Streaming (NTS)
RAIN Notes: Wednesday, June 12
— Feels Like Home (Amplitude Media Partners)
— $500,000 No More (Bloomberg)
— Foundational Findings (Edison Research)
James Cridland’s International Radio Trends: Capital – Taylor’s Version
by James Cridland
In his latest edition of International Radio Trends, guest columnist James Cridland listens (with his young daughter) to a pop-up Taylor Swift station in the UK. It’s a Capital contemporary hits station. and is well programmed, James says, and “shows the power of DAB as a flexible radio transmission platform, and more. Also: The UK general election, a BBC radio flashback, a demonstration of dynamic advertising, and more. Continue Reading
Triton Digital ouvre un bureau à Paris. (Triton. Office. Paris.)
Triton Digital is announcing it will be opening a Paris office to work more closely with European publishers. The announcement comes a week before the Cannes Lions International Festival of Creativity. It is Triton’s fourth European office. Continue Reading