RAIN Notes: December 16
— Slipping Into The Role (Slipstream / Jonathan Lane)
— Spotify Rapped (Spotify)
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Author: Brad Hill
True Crime podcast study: Audience, consumption, discovery (Signal Hill & Sounds Profitable)
Libsyn and Sounds Profitable have partnered to release the 2024 rue Crime Podcast Listeners Landscape Report. The survey for this study was conducted by Signal Hill Insights. We dig in. Continue Reading
Audioboom trading update prepares investors for strong Q4
Audioboom continues its practice of issuing trading updates before quarterly earnings, in this case presaging the company’s Q4 financials. The themes of this report are momentum and KPI (key performance indicator) strength. The company’s Showcase product showed notable revenue growth. Continue Reading
RAIN Notes: December 12 Special Edition (Nieman 2025 Predictions)
Streaming demoted in SiriusXM business plan
SiriusXM has released an updated strategic plan. We hear about “marketplace headwinds,” and learn that streaming is demoted as a business priority. Continue Reading
RAIN Notes: December 11
— Slipping Into The Role (Slipstream / Jonathan Lane)
— Spotify Rapped (Spotify)
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Relevant, short, funny: Podcast listeners tell advertisers how to improve (Veritonic)
Audio analytics powerhouse Veritonic has released a concise survey report which presumes to tell marketers how to improve their podcast advertising. It’s not a scold; it’s a guide based on insights culled from hundreds of U.S. podcast listeners in November. “Not all podcast ads are created equal.”
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The new future of social platforms and music: MIDiA Research 2025 predictions
MIDiA Research, known for its extraordinarily detailed, insightful, and finely articulated research, has released its 2025 predictions. Presented in a webinar last week, we now offer a rundown of the accompanying slide deck provided to RAIN by MIDiA. Continue Reading
Acast acquires Wonder Media Network
Podcast giant Acast has acquired Wonder Media Network (WMN), a strategy, production, distribution, and design firm. The merger will create a new division within Acast called Acast Creative Studios. Wonder’s portfolio of original podcasts comes along with the deal. Continue Reading
November podcast production continues 2024 dip (Listen Notes)
New podcast production slipped downward in November, continuing a trend of desultory trending. To be clear: Although no firm direction is established, the output level of new podcasts is drawing a fairly stable line, as production seems to be settling after a January peak and gradual lessening during the year. Click for graphs. Continue Reading
A pitch for AI personalization in audio advertising (Instreamatic)
AI-based audio advertising company Instreamatic performed audience research which compared a generic ad campaign with a personalized ad campaign. The personalized ads were generated by AI. Both campaigns lifted key brand metrics, but the personalized AI ads did so more vigorously. Click for details. Continue Reading
RAIN Notes: December 6
— Iterating The Future (Rockie Thomas)
— A Single Symbiotic Place (Libsyn)
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