The Download on Podcasts: Facebook sees the light of audio — but must dive deeper

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One year ago this column complained about Facebook’s lack of native audio — a feature for users to post an audio file directly to Facebook, rather than linking out to it. Facebook’s slight has been the world’s biggest example of how audio takes a back seat to video. This week, Facebook abruptly turned its face toward the light (well, the sound). Continue Reading


Omny Studio making Visualised Audio posts for social sharing

Australian podcast host Omny Studio released a new tool for sharing audio on Facebook. The company now offers automatically generated waveform videos called Visualised Audio. These customizable clips are intended to help podcasters get their shows ranked higher by the algorithms used by the social network. Continue Reading