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iHeartMedia launches audio/visual ad project with Fox Networks Group

iHeartMedia has entered a partnership with Fox Networks Group to create Smart A/V Audiences, a suite of data-driven advertising products across both audio and video segments. Smart A/V Audiences will allow the creation of customized audiences by targeting for specific interests, then delivering video and audio ads to those individuals. The project builds on iHeartMedia’s SmartAudio programmatic ad tool. Continue Reading

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James Cridland’s Future of Radio: How to do Facebook Live, playing dirty against the opposition, and Infinite Dial Australia

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: NPR advises on using Facebook Live tool. Tales from the trenches of radio promotion. Infinite Dial data for Australia. Continue Reading

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Pandora sells its South Dakota terrestrial radio station

Pandora has sold its terrestrial radio station. It has handed off the South Dakota station KXMZ 102.7 to Haugo Broadcasting for $300,000. Pandora initially purchased the station from Connoisseur Media in 2015 for $600,000. The sale brings an end to a convoluted chapter in the audio company’s legal and licensing history. Continue Reading

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Musical.ly joins the original content bandwagon

Social video app Musical.ly is now creating original shows. The platform emphasizes user creativity, and has become a hub for lip syncing and other fan music videos. The planned episodes will run just two to four minutes and will feature content from NBC, MTV, and Hearst. Original content has become a core marketing promise for companies across the entertainment and media landscapes. Continue Reading

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Larry Rosin: Rise of Smart Audio

by Larry Rosin

Guest columnist Larry Rosin announces a new research project: The Smart Audio Report from NPR and Edison Research, which will debut at the RAIN Podcast Business Summit next week, June 21 at the AXA Auditorium in Manhattan. The half-day 9am-1pm event will feature Edison Research VP Tom Webster presenting never-before-seen survey data and video. Continue Reading