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8tracks launches ads in Canada with leanStream deal

8tracks announced a new partnership that will see audio ads roll out on its service in Canada. The audio platform will be exclusively represented by leanStream, Canada’s largest ad marketplace. Available ad units include pre-roll, mid-roll, or special sponsorships such as branded playlists and first impression takeovers. Continue Reading

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DAX survey finds agencies and advertisers are bullish on digital audio, but still want better tools

DAX, the digital audio exchange from broadcaster Global, has released research into the outlook for digital audio advertising in the UK. The data from research firm MTM examined the sentiments toward digital audio held by advertisers and media agencies. Interest is generally high, with 80% expecting to put more money into digital audio over the coming year. Continue Reading

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Acast reports offer insight for reaching the ‘unreachables’ with podcast ads

Podcast company Acast has shared its first pair of Acast Audio Intelligence Reports. The quarterly reports offer analyses of podcast listening in the United States and the United Kingdom, with Australia to be added at a later date. “This research is crucial to understanding where the industry is headed,” said Susie Warhurst, Acast’s UK director of content. Continue Reading

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Nielsen report: Podcast listeners command billions in purchasing power

The latest Nielsen Podcast Insights report examines how podcast advertising impacts listener purchases and spending habits. First, it highlighted strong growth in the “avid podcast fan” audience, defined as households with the highest scores for their expressed interest in various podcast genres. Continue Reading