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Triton Digital launches Yield-Op, a new supply-side platform optimized for audio

In an initiative to streamline the market for digital audio advertising, Triton Digital is introducing a new platform for audio publishers, called Yield-Op, which the company says is built from the ground up for audio. Optimization, cutomization, and reach are three values Triton is evangelizing with the new software. Continue Reading

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iHeartMedia launches audio/visual ad project with Fox Networks Group

iHeartMedia has entered a partnership with Fox Networks Group to create Smart A/V Audiences, a suite of data-driven advertising products across both audio and video segments. Smart A/V Audiences will allow the creation of customized audiences by targeting for specific interests, then delivering video and audio ads to those individuals. The project builds on iHeartMedia’s SmartAudio programmatic ad tool. Continue Reading

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Dave and Patty Newmark launch podcast discovery platform PodSearch

We received a note from Patty Newmark, who with her husband Dave runs Newmark Advertising, that they have launched a new podcast discovery platform called PodSearch. PodSearch is described as “an interactive directory for podcasts, giving people easy-to- use keyword and category search tools to find podcasts that match their interests.” Continue Reading

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AdsWizz enters Alexa development with interactive, voice-controlled audio ads

Ad-tech company AdsWizz is now in the Alexa development business, partnering with iHeartMedia on the publishing side, and ad agencies Assembly, Mediavest|Spark, and Mindshare. Alexa is the voice-controlled home assistant platform developed by Amazon and embodied in the Echo, Dot, and Look devices. Skills involve interactive listening and voice-activated responses to advertisements. Continue Reading