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AdsWizz lands deal with Italy’s Mediamond, laying a foundation for programmatic

AdsWizz announced that it has been chosen as the audio partner for all direct and programmatic sales for the web radio and podcasts of media sales house Mediamond. The Italy-based business will use AdsWizz’s audio ad-tech products for serving advertisements, connecting and managing programmatic demand sources, and analytics. Continue Reading

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Digital audio ad spend on the rise in the Middle East

A recent industry event examined the outlook for digital audio in the Middle East and North Africa. Music streaming company Anghami organized a Digital Audio Day alongside Triton Digital and DMS, the digital arm of Choueiri Group. A report shared at the event found that 69% of marketers in the region expect to increase their digital audio ad investment by up to 15% this year. Continue Reading

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Triton Digital’s a2x programmatic exchange arrives in the Netherlands

Triton Digital announced an expansion of its partnership with One Media Sales. As a result of the new arrangement, OMS will operate Triton’s a2x programmatic audio advertising marketplace in the Netherlands, which gives advertisers and agencies their first opportunity to buy digital audio ad inventory programmatically. Continue Reading

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WideOrbit survey finds high interest in programmatic advertising

WideOrbit has published a survey of almost 9,000 professionals about programmatic advertising to ad buyers and radio industry professionals. Overall, the ad buyers showed a greater interest and willingness to pursue programmatic options, while radio stations and radio groups were more likely to have some cautious voices alongside the optimistic ones. Continue Reading

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Programmatic company Jelli rolls out SpotPlan 2.0 for easier radio ad buys

Jelli, programmatic radio ad buying platform, announced a new update to its service. SpotPlan 2.0 reflects feedback from major media buying agencies and is designed to improve the progress of demand-side programmatic ad buys. Jelli promises an average ROI improvement of 20% via its latest tools compared with traditional buying methods. Continue Reading