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Pandora earnings: Premium in perspective, programmatic on deck

A month after Pandora turned a corner with a new CEO, new board members, and new minority owner, the company released Q2 earnings. During the webcast investor call interim Chief Executive Naveen Chopra went through the basic financial metrics and took questions from investors. Click through for key points in the Q&A. Continue Reading

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Pandora stock rises on analyst thumbs-up; Pandora Premium said to be on “maintenance”

Pandora stock is benefitting today from two encouraging pieces of Wall Street news. As of this post, P stock is up three percent, to its highest level of July. One investor’s note to clients reveals how Pandora is re-allocating resources to favor the radio service, putting Pandora Premium in maintenance mode. Continue Reading

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Foursquare to help Pandora with real-world advertising impact analysis

Foursquare announced that it has entered a partnership with Pandora for an effort to measure the real world impact of radio advertisements. The center of the agreement is Attribution by Foursquare, which applies the company’s location intelligence to offline measurements. This tool will help Pandora for Brands clients to understand the impact of digital ad campaigns on visits to brick-and-mortar stores. Continue Reading

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BIA/Kelsey projects mobile besting radio for local ad revenue

Market forecaster BIA/Kelsey released its updated report on 2017 U.S. local ad revenues with mid-year data. So far, the forecast projects that revenue from mobile will edge out local radio from the top five media sources this year. Mobile is projected to see an 11% share with revenue of $16 billion, pushing the source into the top five in a tie with newspapers. Local radio dropped to sixth with $15.6 billion in revenue. Continue Reading

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Panoply leverages Nielsen data management for targeted podcast advertising

In a sign of podcasting’s evolution from cottage industry to a maturing advertising category, Nielsen has announced an agreement with Slate-owned Panoply’s Megaphone hosting platform. The venture hopes to meet advertiser demand for audience targeting of podcast commercials and sponsorship messages. Continue Reading

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Triton Digital integrates a2x exchange with RTBiQ

Triton Digital announced a new deal to integrate its a2x audio advertising exchange with RTBiQ, a digital advertising solutions business with a mobile-first DSP platform. This partnership will grant RTBiQ’s advertisers the ability to add online audio from top broadcasters and streaming music services to their programmatic, omni-channel buys. Continue Reading

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Brand advertisers flock to ESPN podcast series

ESPN’s 30 for 30 podcast series (announced in RAIN News in March) launched yesterday, and the company released a sponsor lineup that includes four national brands. The announcement is significant as the podcast economy is at an inflection point, attempting to evolve beyond its reliance on DRM (direct response marketing) advertisers, and draw money from the big marketing budgets of national branding campaigns. Continue Reading

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Triton Digital launches Yield-Op, a new supply-side platform optimized for audio

In an initiative to streamline the market for digital audio advertising, Triton Digital is introducing a new platform for audio publishers, called Yield-Op, which the company says is built from the ground up for audio. Optimization, cutomization, and reach are three values Triton is evangelizing with the new software. Continue Reading