1

Spotify/GroupM survey evaluates streaming audio advertising

spotify-groupm-study-canvas

Spotify and GroupM, which struck an alliance in November, have executed a study (Streaming State of Mind) into streaming media consumption, listener demographics, mobile listening, and ad spend. Part of Spotify's effort to evangelize streaming audio to advertisers, this deep and expansive survey delivers interesting insights.

[read more]
1

Pandora launches wide release of new “Muted Video” and display ad formats

Pandora Responsive Mobile Ad Display canvas

Pandora is announcing today the wide release of its two newest ad formats: Muted Video and Responsive Mobile Display, after six months of testing with a handful of launch advertisers. Test partners included Denny's, Google, Express, and the Lexus Dealers Association. The beta period enabled Pandora to develop usage metrics.

[read more]
0

8tracks encourages subscription as it nears completion of major-label licensing

David Porter March2016 canvas

In a revealing blog post that transparently reveals company financials while explaining economic realities of the music streaming business generally, 8tracks Founder and CEO David Porter has announced that his company has "nearly wrapped our deal with the first of the major labels." Along with that revelation, Porter says that 8tracks will start its subscription service in the new year.

[read more]