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WideOrbit survey finds high interest in programmatic advertising

WideOrbit has published a survey of almost 9,000 professionals about programmatic advertising to ad buyers and radio industry professionals. Overall, the ad buyers showed a greater interest and willingness to pursue programmatic options, while radio stations and radio groups were more likely to have some cautious voices alongside the optimistic ones. Continue Reading

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Programmatic company Jelli rolls out SpotPlan 2.0 for easier radio ad buys

Jelli, programmatic radio ad buying platform, announced a new update to its service. SpotPlan 2.0 reflects feedback from major media buying agencies and is designed to improve the progress of demand-side programmatic ad buys. Jelli promises an average ROI improvement of 20% via its latest tools compared with traditional buying methods. Continue Reading

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TagStation unveils Dial Report platform for targeted radio advertising

TagStation has released a new Dial Report, a collection of first-party radio station advertising data and smartphone user data. The platform measures more than 250 demographic, behavioral and listening data points in near real-time, allowing segmentation of the FM radio audience for precise audience targeting by advertisers. Continue Reading

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IAB launches first buyers’ guide for podcast advertisers

The Interactive Advertising Bureau has released a new guide for podcast advertisers. The publication marks the first-ever buyer’s guide from the IAB about podcast advertising. With podcast advertising a continually hot topic for the audio industry, this guide consolidates some of the key talking points about why this format has so much potential for advertisers. Continue Reading

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Pandora earnings: Premium in perspective, programmatic on deck

A month after Pandora turned a corner with a new CEO, new board members, and new minority owner, the company released Q2 earnings. During the webcast investor call interim Chief Executive Naveen Chopra went through the basic financial metrics and took questions from investors. Click through for key points in the Q&A. Continue Reading

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Pandora stock rises on analyst thumbs-up; Pandora Premium said to be on “maintenance”

Pandora stock is benefitting today from two encouraging pieces of Wall Street news. As of this post, P stock is up three percent, to its highest level of July. One investor’s note to clients reveals how Pandora is re-allocating resources to favor the radio service, putting Pandora Premium in maintenance mode. Continue Reading