Nielsen 5 - RAIN News

Study: Podcast fans command billions in spending power for consumer packaged goods

Posted on May 3, 2018 by Anna Washenko

Cadence13 and Nielsen have released a research report titled The Purchasing Power of Podcast Listeners, the first in a series that will examine the behaviors and trends within this audience. The first report explores listeners of shows about sports, society & culture, and television & movies and their spending habits in the consumer packaged good categories of snacks, carbonated beverages, and beauty products. Continue Reading →

Nielsen report: Podcast listeners command billions in purchasing power

Posted on March 20, 2018 by Anna Washenko

The latest Nielsen Podcast Insights report examines how podcast advertising impacts listener purchases and spending habits. First, it highlighted strong growth in the “avid podcast fan” audience, defined as households with the highest scores for their expressed interest in various podcast genres. Continue Reading →

Nielsen data shows a Grammys boost to streaming performance

Posted on February 1, 2018 by Anna Washenko

Nielsen Music shared some statistics about the impact last weekend’s Grammy awards show had on streaming for the artists. Songs performed on stage were streamed more than 9.3 million times across audio streaming services on Monday, 2.1 million streams more than their combined total from Sunday. Continue Reading →

Nielsen: Streaming audio on demand grew 71% in Canada last year

Posted on January 5, 2018 by Anna Washenko

Nielsen shared its 2017 report covering the Canadian music market, and the narrative falls in line with its data for the United States. Total music consumption in the country increased 13.6% to 49.5 million units. Hip-hop and R&B were the fastest-growing genres in Canada. Continue Reading →

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Nielsen 2017 report: More streaming success in the year of “Despacito”

Posted on January 4, 2018 by Anna Washenko

Nielsen’s 2017 report reflects the same trends that were highlighted by researchers and big data throughout the year. Streaming is becoming ever-more securely entrenched as the foundation for today’s music industry, with growth in both consumption and sales. Continue Reading →

Nielsen survey of 7,000 podcast listeners shows ads are effective, drive purchase intent lift

Posted on December 11, 2017 by RAIN News Staff

Nielsen has published a new study into the effectiveness of podcast sponsorships and advertisements. The purpose was to measure “brand lift” across different measures, with a focus on comparing to video pre-roll ad effectiveness. Continue Reading →

Nielsen Q2 Total Audience Report: Radio holds steady, smartphone use balloons

Posted on November 17, 2017 by Anna Washenko

Nielsen has released its Total Audience Report for Q2 2017. The analysis included a spotlight on AM/FM radio consumption. Most of radio’s consumption happens out of the home while listeners are working or shopping. Radio secured 1 hour, 50 minutes of average time spent in the second quarter for the average U.S. adult. Continue Reading →

Nielsen Music 360 report for 2017 highlights playlists, radio for discovery

Posted on October 4, 2017 by Anna Washenko

Nielsen has released its latest Music 360 report, an analysis that touches on several key trends in the U.S. music industry’s ongoing shifts into the digital space. First, it highlights a growing interest in playlists and music curation. Second, despite the high interest in streaming, radio continues to hold a strong share. Continue Reading →

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Nielsen report: Time spent with radio falls off for each younger generation

Posted on September 12, 2017 by Anna Washenko

Nielsen has released the Total Audience Report for Q1 2017 with a focus on breaking down the generational differences in media consumption. In the latest results, AM/FM radio represented an ever smaller share of daily time spent for each younger age bracket. Continue Reading →

Nielsen finds smartphone audio use increasing for black and Hispanic listeners

Posted on September 7, 2017 by Anna Washenko

Nielsen published a new State of the Media report with a focus on black and Hispanic audiences. Those demographics account for nearly 75 million weekly radio consumers. Audio consumption is increasing for blacks and Hispanics, especially on mobile and smartphones. Continue Reading →

On-demand audio audience trends younger and listens longer

Posted on August 29, 2017 by Anna Washenko

Listeners for on-demand audio display some distinct demographic trends compared with AM/FM radio. That’s the key takeaway from a Nielsen study commissioned by Westwood One and Cumulus Media to investigate the audience for local on-demand audio content. Continue Reading →

Nielsen: 50% of U.S. households are podcast fans

Posted on August 23, 2017 by Anna Washenko

Nielsen has released its Podcast Insights report for Q3 2017, which found that a full 50% of U.S. households now identify as podcast fans. The analysis focused on the crossover between those millions of podcast fan-households and three advertising categories to provide a snapshot of the value podcast listeners can offer to brands. Results draw on the Nielsen Homescan Panel. Continue Reading →