Edison Research President Larry Rosin was interviewed by CNBC about the “Serial” podcast phenomenon. In this guest column, Rosin expands on his thought that Hollywood is where the impact from “Serial” will occur. Continue Reading
Guest columnist Larry Rosin examines trendlines of streaming growth as measured by Triton Digital’s monthly Webcast Metrics report. Continue Reading
Podcast listening is a big deal — that’s the key message from Edison Research as it continues to divulge new aspects of its “Share of Ear” study, released to subscribers in June. Continue Reading
In a special presentation at RAIN Summit Indy on Tuesday, Larry Rosin, President of Edison Research, broke out new statistics from the “Share of Ear” study conducted earlier this year, and initially summarized in June. Attempting to quantify how American adults listened to audio from all sources, Share of Ear attributed 11.6% of listening to Internet Radio — in the study context, that meant both non-interactive services like Pandora, and interactive services like Spotify. In the RAIN Summit presentation, Larry Rosin unpacked that metric to illuminate more detailed findings. Continue Reading
The occasion of this brisk admonition was Radiodays Europe, an annual conference held this year in the Dublin Convention Center. Rosin brought new research with him (“iTunes Radio: Lessons from America”), based on The Infinite Dial 2014 survey but unreleased when that project was unveiled. Continue Reading
Edison Research has revisited its landmark study on streaming music listening conducted last September, “The New MainStream.” Now, Edison breaks out numbers for the 18-34 demographic. Continue Reading
RAIN Summit NYC, “Pureplays and Podcasts Day,” was hosted last Wednesday at The Greene Space by Jennifer Lane, CEO of RAIN Enterprises and president of RAIN Summits, and Kurt Hanson, founder of RAIN Newsletter. Continue Reading
Seeking insight to how new-car owners are coping with modern infotainment systems built into digital dashboards, Edison Research has produced video interviews with recent buyers. (Watch the videos here.) Unlike the eye-opening videos of prospective buyers trying to turn on… Continue Reading
Larry Rosin authored a new Edison Research package titled “The New MainStream,” a study of Internet radio listening. (See the slides here, and RAIN’s initial coverage here.) The survey was presented at this week’s Advertising Week conference in New York, in… Continue Reading