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Edison

WW1’s Bouvard argues that podcast advertisers should reduce frequency, increase reach

Posted on July 7, 2022 by Kurt Hanson

Using recent data from Podsights, Edison Research, and Nielsen, Westwood One exec Pierre Bouvard has issued a new report making a case for podcast advertisers to spread their ad buys across a greater number of podcasts to increase their campaign… Continue Reading →

Advertising & Monetization, Metrics & Research, Podcasting Edison, Nielsen, Podsights, Westwood One
10

Pandora dives deeper into commuter research

Posted on April 8, 2016 by Anna Washenko

Yesterday, Edison Research published consumer research into listeners’ habits for radio listening in their cars. Pandora has released its own whitepaper featuring the Edison findings, but also sharing some more insight into listener behavior during their commutes. Continue Reading →

Connected Car, News connected cars, Edison, Pandora

Edison research shows at-work radio listeners migrating to Internet-only alternatives

Posted on September 20, 2013 by Brad Hill

We previously mentioned Edison Research’s “What’s Working at Work” study of radio and audio in the workplace. Edision president Larry Rosin presented the study at the Radio Show today in Orlando. The team last took a look at how employees… Continue Reading →

Events, Metrics & Research at-work, Edison, office, research, work
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