2014 Predictions
Happy New Year! One easy prediction is this: 2014 will be an eventful year for all stakeholders in broadcast and Internet radio. RAIN is pleased to present predictions from thought-leading guest futurists. Continue Reading
advertising
Audio ad-blocking is not an enhancement
Several Chrome browser extensions tune out Pandora audio ads. One of the pitfalls of being the streaming music platform of choice is that the service becomes a target for developers with the know-how to “improve upon it.” Ad-blocking is real, and is a growing problem. Continue Reading
2013 a big year for Pandora local sales
Pandora is scrutinized for its usage metrics — active listeners, listening hours, and share of market. Behind all that is the sales effort which funds the enterprise. 2013 has been a pivotal year in which Pandora built out a local sales network that resembles the revenue support systems of large media companies. Continue Reading
Pandora renews focus on ad revenue, names McAndrews new CEO
There is an emphasis on advertising solutions this week. Two days ago Songza closed a capital round of $4.7M for developing its “life moments” sponsorship platform. Yesterday Pandora announced its new CEO/Chairman appointment of Brian McAndrews to replace outgoing Joe… Continue Reading
Songza raises $4.7M to forge ahead with ad solution program
Internet radio service Songza completed a $4.7M round of private equity funding yesterday, almost exactly two years after receiving $2M in venture funds (as reported in CrunchBase). Yesterday’s commitment will be invested in scaling Songza’s native sponsoring platform, in which… Continue Reading
iTunes Radio will broaden iAd offerings to audio and video, so Apple’s staffing up
Apple is reportedly beefing up its sales force as it expands its iAd mobile advertising network and readies its iTunes Radio webcasting service. AdAge reports (hat-tip to Tom Taylor, who covers the story today in Tom Taylor now here) Apple… Continue Reading
Pandora shares tactics for successfully adding video ads to service
“Two years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience and brand objectives,” reads a recent article in ClickZ.com. “And no video ad product would be complete today… Continue Reading