The end-of-year stream of research reports continues apace. Podcast/audiobook platform Podimo has produced The 2024 Global Trend Report, promising “a year of stories and reactions in 2024, and the trends that will define podcasting in 2025.” A surprising lack of graphics encourages reading more than quick glances; no complaint here. Click for highlights and a link.
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Libsyn and Sounds Profitable have partnered to release the 2024 rue Crime Podcast Listeners Landscape Report. The survey for this study was conducted by Signal Hill Insights. We dig in. Continue Reading
Audio analytics powerhouse Veritonic has released a concise survey report which presumes to tell marketers how to improve their podcast advertising. It’s not a scold; it’s a guide based on insights culled from hundreds of U.S. podcast listeners in November. “Not all podcast ads are created equal.”
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New podcast production slipped downward in November, continuing a trend of desultory trending. To be clear: Although no firm direction is established, the output level of new podcasts is drawing a fairly stable line, as production seems to be settling after a January peak and gradual lessening during the year. Click for graphs. Continue Reading
In most of the podcast consumer studies we receive, two main measurement types are prioritized: Size of audience, and how those audiences respond to ads. In the just-released The Canadian Podcast Listener (CPL), an annual report produced by Canadian audio research firm Signal Hill Insights, both points are boldly surfaced in the public research summary. Click for details, graphs, and link to the public deck. Continue Reading
We thought it would be interesting to make a list of lists — specifically, year-end top-10 lists of best True Crime podcasts, 2024. True Crime is a venerable podcast category, one progenitor of which was the Serial podcast. Click for the big graphic. Continue Reading
In the monthly reckoning by Livewire Labs, we learn that Spotify for Creators remains (unsurprisingly) the top hosting platform for November. Spreaker, as #2, continues its rise after overtaking third-place Buzzsprout in April. The #1 and #2 podcast hosts have been converging toward each other for a few months, based on number of new episodes published per month. Continue Reading
Edison Research has released its Top 25 Podcasts in the UK for Q3 2024. Edison’s Podcast Metrics product is unique in that it is not dependent on podcast download data and does not require podcast networks to opt into its service — so, any podcast is a candidate for listing. Edison surveyed a minimum of 2,000 weekly podcast listeners in the UK. Click for results and RAIN’s year-over-year comparison. Continue Reading
Triton Digital released the October edition of its US Podcast Ranker, listing the top 150 shows. The default sorting of this list is by weekly average downloads, and that is the metric we use here. Click for month-over-month and year-over year for the top shows. Continue Reading
Apple’s annual release of top podcasts in various categories is here. It is based on devices that pull from Apple Podcasts — not a platform-agnostic list such as produced by Edison Research. Click for the list, and RAIN’s year-over-year comparison.
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Yesterday we looked at the Podcast Marketing Trends report issued by the Podcast Marketing Academy. The information is based on a survey of 515 podcasters, representing over two billion downloads and 28,000 episodes. Today we bring part 2 of our review. Continue Reading
The Podcast Marketing Academy (whose manifesto is HERE) has released results of a study conducted in Q1 this year: Podcast Marketing Trends. The field work interviewed 515 respondents, all of them podcasters. That group represents over two billion cumulative downloads and 28,000 produced episodes. The survey is characterized as “sadistically long and detailed.” This is Part 1 of our coverage. Continue Reading