The latest guest column from Amplifi Media CEO Steve Goldstein reviews the recently concluded Podcast Show London. “An energized, impressively staged event,” Seve says. Five key takeaways are described here. “We’ve moved well past podcasting’s quaint beginnings.” Continue Reading
iHeartMedia is launching a radio/podcast product called True Crime Tonight, which will leverage the network’s vast array of U.S. radio stations and its position as a leading podcast publisher. Podcast production house KT Studios is partnering. Click for details and qotes. Continue Reading
This is Part Two in our coverage of the Audio Listening in the UK report from London-based UK communications regulator Ofcom, 2025 edition. The survey-based study examines audio listening preferences, needs, and expectations. Click for details, and link to Part One. Continue Reading
London-based UK communications regulator Ofcom has released the 2025 edition of its Audio listening in the UK report. This survey-based study examines audio listening preferences, needs, and expectations.
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The definition of “podcast” is changing, but the opportunity may be bigger than ever. In this edition of Steve Goldstein’s guest column, The Amplifi Media Founder/CEO weighs whether podcasting is more of an experience than a platform. At the same time, the term podcasting still matters, though it might need a redefinition. Continue Reading
Audio giant iHeartMedia released its Q1 earnings this week, in which podcast revenue stands out. As always, iHeart separates its Digital Audio Group from overall earnings. That separation carves out the so-called Multiplatform Group with its own quarterly metrics. And… Continue Reading
Media consulting firm Owl&Co has released the latest podcast metrics report in a season of many. Called The Global Podcast Economy: A Complete Picture, and subtitled Beyond Ads: Mapping Revenue Across Audio and Video Podcasts, this piece of work defines, characterizes, measures, delineates markets, asks questions, and provides answers. Click for details, graphs, and linkage. Continue Reading
In a RAIN scrutiny of the newly released Podtrac rankers, we see the clear dominance of iHeart Audience Network in the delivery of podcasts. The the RAIN Remix reveals a new list of top publishers based on audience size per podcast. In that re-sorting, Revolver Podcass shifts from #18 to #1. Click for graphics. Continue Reading
Chris Corcoran, co-founder and Chief Content Officer of podcast production house Cadence13 (eventually acquired by Pre-Audacy Entercom in 2019), has started a multimedia creative house called Arena Studios. While the initial focus is on the world of sports, the brand mission is more inclusive. Click for details. Continue Reading
Sharon Taylor — EVP, Triton Digital and ex-CEO of Omny Studio — has released the 2024 edition of Omny’s annual podcast benchmark report. In it we learn about download rates by content category and geographical region, and which of those rates can be considered “good.” Click for numbers and charts. Continue Reading
After surveying hundreds of monthly U.S. podcast listeners, audio measurement specialist Veritonic derived nine insights about what makes podcast ads effective. The company calls these “valuable insights on how brands can refine their audio strategies to better capture attention and drive results.” We review the findings, and discover a surprising aspect. Continue Reading
In the just-released study from Sounds Profitable, The Advertising Landscape, we find 34 info-packed slides representing a survey conducted by Signal Hill Insights. An online protocol queried over five thousand 18+ Americans, and claims to be the largest public study of podcasting and advertising in America. Click for an excerpt and the download link. Continue Reading