"podcast radio" - RAIN News

Steve Goldstein:The SEO Collapse: What Podcasters Need to Do Right Now

Posted on July 8, 2025 by Brad Hill

by Steve Goldstein

The word “essential” has been assigned to Steve Goldstein’s column more than once. Not meaning to be hyperbolic, we think this piece is super-essential. Identifying a key change in internet usability — today’s AI-enriched search results — Steve applies consequences to podcast search and discovery, which is undergoing momentous format changes and shifting results. It is a risky sea change for podcasters. Steve provides five essential best practices from structuring the show to formatting the transcript. Did we mention the word “essential”? Continue Reading →

June podcast production drops 30% to new 2025 low (Listen Notes)

Posted on July 7, 2025 by Brad Hill

New podcast production took a substantial step downward in June compared to May, and less dramatically compared to June 2024. And in the month-over-month view, May-June represents the biggest single-month drop of the 12-month period. Continue Reading →

Acast’s new podcast revenue dashboard: Focus on financial transparency

Posted on June 27, 2025 by Brad Hill

Podcast giant Acast is making a splash over its launch of a new revenue dashboard for its creator clients. With changes and innovations reportedly based on creator feedback, the new product promises “unprecedented transparency.” Continue Reading →

Podcast consumers profiled in new study; YouTube leads but doesn’t dominate

Posted on June 26, 2025 by Brad Hill

In the Spring edition of the Podcast Download report produced by Cumulus Media and Signal Hill Insights, consumer research platform Quantilope was commissioned to survey weekly podcast consumers. The study was fielded in April, and digs into eight key questions:… Continue Reading →

Growth and new user structure: Insights from the German podcast market

Posted on June 25, 2025 by Brad Hill

Munich-based media production, entertainment, and marketing group Seven.one Audio has released its Podcast 2025 Report. It features metrics and principles about the German and U.S. podcast markets, and the advertisements which power the podcasting industry, and 36 pages of metrics which promote values of the podcast channel.
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“Podcasting is changing fast” — new growth metrics from Podcast Marketing Academy

Posted on June 24, 2025 by Brad Hill

In a new survey presented by the Podcast Marketing Academy and Lower Street, supported by 10 podspace companies, we learn about Publishing frequency according to level of growth, publishing frequency metrics, year-over-year audience growth and reduction metrics, growth rate benchmarks, and much more. Continue Reading →

Podscribe intros “podcast market reach curve” in meaty Q2 benchmark report

Posted on June 17, 2025 by Brad Hill

In the newly released Podscribe Performance Benchmarks report, the podcast advertising analytics company introduces a new podcast advertising research metric: The Reach Curve. Click for highlights and link to the original. Continue Reading →

“Podcast Lookalikes” at center of Katz Media / Number 8 partnership

Posted on June 12, 2025 by Brad Hill

Podcast audience intelligence company Number 8 has struck an alliance with media sales organization Katz Media. At the center of this business collaboration is Number Eight’s technology called Podcast Lookalikes. Continue Reading →

Note to advertisers: 32 biggest podcasts = half of listeners (Edison Research)

Posted on June 9, 2025 by Brad Hill

In a recent edition of Edison Research Weekly Insights, a clear strategic point is laid out for podcast advertisers. Two buying options can work together or separately, depending on the advertiser’s reach strategy, and the graphic curve representing those choices is startling. Continue Reading →

The Davey Awards & The Podglomerate encourage video podcasting with data/tutorial

Posted on June 5, 2025 by Brad Hill

The Davey Awards, in partnership with The Podglomerate, has produced and released Video Podcasting Decoded: A Guide for Small Shows. A 17-page report deck argues that video has become ubiquitous in the podcast space, ans seeks to answer key questions. Click for a review, graphs, and link to the source.
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More podcasts; fewer downloads: Buzzsprout platform stats

Posted on June 2, 2025 by Brad Hill

In a month-over-month comparison of Buzzsprout Platform Stats, we observe more active podcasts and fewer monthly downloads. Click for stats. Continue Reading →

Marc Maron plans exit for epochal WTF podcast

Posted on June 2, 2025 by Brad Hill

Google’s AI calls him “incredibly influential.” Certainly his show, WTF with Marc Maron, helped galvanize the podcast category in early days. Today we learn that the groundbreaking podcast will distribute its final episode sometime this fall. Continue Reading →