RAIN Notes: Thursday, July 20
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iHeartMedia forges partnership with LinkedIn for launching, resourcing, and promoting podcasts
iHeartMedia is breaking news about the audio behemoth’s new partnership with business-oriented social media platform LinkedIn. Broadly, the agreement intends to support creators produce, launch, and scale podcasts. From iHeart’s perspective, the goal is to pair its infrastructure and distribution… Continue Reading
Dateline gains, NPR maintains, stability reigns in Triton Digital U.S. Podcast Ranker
Triton Digital releases its monthly U.S. Podcast Report for June. The interactive list encourages sorting the ranker in multiple ways. No matter how you look at it, the top 10 shows remain grouped. Also, five new podcasts join the prestigious list. Click for details and a link. Continue Reading
YouTube podcast consumption is woven into user habits; many watch after listening (Veritonic)
In a fascinating burst of research from audio intelligence company Veritonic, we learn that podcast listeners use YouTube in a variety of ways, including as the source of second consumption — watching the video of a podcast they have already listened to. Click for an explanatory infographic, and Veritonic’s purpose in supplying this research. Continue Reading
Podcast Industry Glossary opened by Sounds Profitable, inviting public participation
Media and consulting company Sounds Profitable has released the Podcast Industry Glossary. It’s an online product — and, as such, is a living document. Not only can Sounds Profitable keep it updated, but there is an open invitation for community updates. Click through for a brief review and links. Continue Reading
Podcasts grab 17% U.S. listen time, 29% for 18-34 in latest “Share of Ear”
Edison Research completed its Share of Ear research for Q1 2023, and as usual Cumulus Media / Westwood One disclosed a broad array of metrics from this subscriber-only work. HEre, we cover a few interesting points, and link to the full deck. Continue Reading
Coleman Insights launches Pod Predictor, a bespoke survey service for podcast ideation
With at least 12,000 new podcasts launched every month, the meeting of concept with success is speculative at best. That’s the premise behind a new service launched by media research and insights firm Coleman Insights. Click for details. Continue Reading
Radio Today Podcast Awards announces winners in 16 categories
Australian audio company Radio Today has announced the winners of its Radio Today Podcast Awards. Sixteen categories honor individuals and companies. This awards program is judged by industry participants. Click for the winner list and links to more info. Continue Reading
RAIN Notes: Thursday, July 13
— Setting Up The Win (Veritonic)
— New Direction (ABC Audio)
— Niceness (Seekr)
— Re-up (AdvertiseCast)
— Biggest Fear (Dave Jackson)
— 20th (Podnews)
AI in music is not Grammy-worthy, but is allowed in Grammy nominations
Confused by the title? Click through. The Recording Academy, which runs the Grammy Awards, has drawn a line defining how AI can be used in acceptable song nominations. Continue Reading
New podcast launches continued declining trend in June
We see a continuing trend developing in the monthly podcast metrics published by Listen Notes. As was the case last month, June’s new podcast launches dropped from the previous month, showing the lowest new-show production in a year. Click for more info and graphs. Continue Reading
Mark Mulligan: The music industry’s tipping point is Right Here, Right Now
by Mark Mulligan
“Streaming is buckling under its own weight,” MIDiA Research head Mark Mulligan asserts in his latest guest column. Streaming solved the problems of piracy and cratering music sales, but with the unintended result of commodifying music consumption — passive playlist programming has squeezed out fan relationships. “The time is now to start building plan B,” Mark says — that would be a music world focused on fandom, identity, and exceptionalism. This is a vital thought piece from one of the world’s most informed thought leaders. A must-read.