RAIN Notes: April 22
— Questionable Celebration (The new York Times)
— The Sprawl of Achievement (Webby Awards)
— “I listened, and it made me sad.” (James Cridland) Continue Reading
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Relevant, short, funny: Listeners tell podcast advertisers how to sell (Veritonic)
After surveying hundreds of monthly U.S. podcast listeners, audio measurement specialist Veritonic derived nine insights about what makes podcast ads effective. The company calls these “valuable insights on how brands can refine their audio strategies to better capture attention and drive results.” We review the findings, and discover a surprising aspect. Continue Reading
The Creator side in Coleman/Amplifi research & webinar (part 2)
In part two of the Coleman Insights and Amplifi Media research projct — From Explosion To Evolution: The State Of Video Podcasting — we move from intelligence about podcast consumers to understanding more about podcast creators. (See the consumer side in… Continue Reading
Spotify and Video star in Coleman/Amplifi research & webinar (part 1)
A new research report from Coleman Insights and Amplifi Media is titled From Explosion To Evolution: The State Of Video Podcasting. Findings were released and presented in a webinar hosted by Jay Nachlis (VP / Consultant, Coleman Insights) and Steve Goldstein (Founder / CEO, Amplifi Media). The 25-minute discussion was illustrated by 40 presentation slides. This is Part 1 of RAIN’s coverage.
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“A return to strong growth” — IAB Internet Advertising Revenue Report
In the newly released IAB Internet AdvertisingRevenue Report 2024, we learn about record-setting revenue for the category as a whole, powerhouse growth for video advertising, and year-over-year growth (but slowing growth) for digital audio advertising. Click for details and graphs. Continue Reading
Video is winning in new podcast study
In the just-released study from Sounds Profitable, The Advertising Landscape, we find 34 info-packed slides representing a survey conducted by Signal Hill Insights. An online protocol queried over five thousand 18+ Americans, and claims to be the largest public study of podcasting and advertising in America. Click for an excerpt and the download link. Continue Reading
Acast scores The Athletic for sales rep partnership
Podcast giant Acast has landed a sales representation agreement with The Athletic, a sports content powerhouse which operates a podcast stable of 35 shows. As a content brand across podcasts and other editorial facets, The Athletic serves over five million subscribers.
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Treading water. Aging. Stability. Ease. Jacobs Media Techsurvey 2025 is bracing and detailed.
Today Jacobs Media released its epochal Techsurvey 2025, in which nearly 25,000 listeners to 500 commercial radio stations in the U.S. and Canada were queried. This annual project was in the field during January and February of this year. We look at key points in Part 1 of our coverage. Continue Reading
RAIN Notes: April 15
— Promised Proof (Coleman Insights)
— Migration (Juleyka Lantigua)
— Creative vs. Targeting (Westwood One)
“A fantastic way to kick off 2025” — Audioboom Q1 resuts
The company is clearly pleased with its first quarter financials. “Our business model continues to go from strength to strength.” — Stuart Last, CEO, Audioboom Continue Reading
RAIN Notes: April 10
Steve Goldstein: Podcasts: It’s Not One Thing Or The Other
A key metric: 85% of podcast consumers say a podcast can be audio or video. That number has been growing for years. In this edition of Steve Goldstein’s guest column, we learn that 77% of podcast listeners alternate between video and audio. “Video is a significant and growing force, especially with younger audiences.” And YouTube dominates podcast discovery. But there is a head-snapping surprise in this piece, and it’s about smart TV consumption. Continue Reading