RAIN Notes: Thursday, October 7
Jottings of Note
— Quest (Curbed)
— Audio Spice (Frontiers in Psychology)
— Recovery Stats (Borrell Associates)
News
AT&T dropping Spotify bundle
Cell provider AT&T is dropping Spotify from its service bundles. Competing streamer Pandora also bundles into AT&T plans, and that deal appears to be remaining intact. No reason appears evident for the decision. Continue Reading
APM names new heads of podcasting and strategy
APM announced two new appointments: Joanne Griffith as Chief Content Officer, and Thomas De Napoli as Chief Strategy Officer. Griffith returns after a previous stint at NPM; she will be head of podcasts. De Napoli was already in APM; this is a promotion for him. Continue Reading
Downloads up, audience down (Podtrac) and RAIN Remix of September ranker
In Podtrac’s Top Podcast Publishers monthly ranker for September, out this week, we learn that average audience was down month-over-month, and average downloads were up. We present the Podtrac ranker, and the RAIN Remix — which re-sorts the list by average number of plays, and listeners, per show for each publisher. Click through for details and charts. Continue Reading
Podtrac ranker September: Top shows remain nearly unchanged
Podcast measurement company Podtrac released its Top 20 Podcasts ranker for September, based on unique U.S. monthly audience. As in past months, there is little change in the roster or audience. Only one new show entered the list from the previous month. Click for graphic illustration. Continue Reading
Spotify expands Audience Network; plans self-serve podcast ad buying
In a multi-faceted, wide-ranging announcement, Spotify is expanding its audience network to Anchor podcasts, and plans other moves intended to benefit creators and advertisers. The overall thrust is to broaden the range of podcasts and advertisers, and facilitate how those groups do business on the platform. Spotify is also the first company to join a presitigious consortium focused on digital media safety. Continue Reading
RAIN Notes: Tuesday, October 5
Jottings of Note
— A treasure? (Australian Liberal Party)
— InnovAItion (Instreamatic & A Million Ads)
— Friendly with Podcasting (Conan O’Brien & Earwolf)
Podcast streams +61%; listeners +40%; TED big winner (Deezer metrics)
Global audio streaming service Deezer celebrated International Podcast Day with a metrics release revealing the rise in podcast listening and top shows. Click for details and an infographic. Continue Reading
Apple 55%, Google 14%, and other annual metrics from Omny Studios
For International Podcast Day, the Omny Studios blog posted a metrics roundup comparing year-over-year statistics from IPD 2020-2021. Omny is mainly an enterprise hosting platform which serves podcasts from an international array of major media brands and radio groups. Click through for several interesting results and graphics. Continue Reading
RAIN Notes: Wednesday, September 29
Jottings of Note
— Exporting to English (Spotify)
— Happy Birthday (iHeartMedia)
— Videoaudio (Kast Media)
Earwolf co-founder joins with Acast to launch Comedy Bang! Bang! World network
Trading on the title of one of the most popular podcasts in the world, and on his own status as co-founder of the esteemed Earwolf comedy podcast network, Scott Aukerman is partnering with Acast to create Comedy Bang! Bang! World, a slate of premium podcast programming. Continue Reading
DAX gets exclusive ad-repping for Breakbeat Media podcasts
Global-owned digital audio exchange DAX is splashing a new partnership with podcast network Breakbeat Media. In the arrangement, DAX will exclusively represent audio ad sales for Breakbeat’s podcast portfolio. Ex-Spotify global exec Les Hollander is DAX CEO. Continue Reading