Trade publication AdWeek is starting a podcast network with a collection of new and existing shows, and partnering with global podcast company Acast. As usual with the comprehensive partnerships, Acast will handle hosting, distribution, and monetization.
Twelve podcasts are on Adweek’s site, and the press notice tells us that all 12 will head into the new network. It’s a mix of new and existing shows. (Full list below.)
Veronika Taylor, SVP, Creator Network at Acast, said: “In a world where professional development is often costly and inaccessible, the Adweek Podcast Network is an outstanding model that shows how podcasts can bypass many of those barriers to education and give professionals open access to content, so they can learn and grow on their terms.”
Acast promises to use its DAI system, so that listeners hear timely ads placed into shows as they are streamed or downloaded. Acast also offers its Acast Creative group to help advertisers create bespoke messages and branded segments within the shows.
Following are the podcasts comprising AdWeek’s network:
Announced today for the first time, the five new series include:
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The Speed of Culture, where Matt Britton, Founder and CEO of Suzy, talks to key industry leaders about shifting consumer trends within their industry (launching April 12)
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Adweek’s Most Powerful Women in Sports, a look at the many women who are making their mark on sports, and sports-related brand, media and marketing while inspiring others to change the game (launching April 20)
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Young Influentials, which profiles entrepreneurs and executives from Gen Z and covers the next generation of movers and shakers (launching April 26)
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Adweek Presents…, a series of exclusive conversations with influential people — such as Jennifer Lopez, Shonda Rhimes, Alex Rodriguez, Gabrielle Union, Tracee Ellis Ross, Elisabeth Moss and Jennifer Garner — that took place at Adweek events and will now be made available for the general public (launching May 6)
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Off Madison, a deep dive into diversity, equity and inclusion in the industry (launching July 29)
Existing podcasts joining the network include:
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BRAVE COMMERCE, a series where co-hosts Rachel Tipograph (Founder & CEO, MikMak) and Sarah Hofstetter (President, Profitero) tackle what’s relevant in e-commerce today for the world’s biggest brands.
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To Dine For, where journalist Kate Sullivan meets entrepreneurs, creatives, innovators and change-agents at their favorite restaurant to hear their diverse stories
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The Great Fail, a business podcast, inspired by the true crime format, that examines the greatest success stories of the most prominent and prolific companies, brands, and people and what led to their demise
And Adweek’s four existing podcasts, which will continue to publish engaging new content for fans, include:
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Yeah, That’s Probably an Ad, a weekly podcast where the scrappy, skeptical Adweek news team debates the highs and lows of creativity, advertising, marketing, media and technology
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CMO Moves, where game-changing CMOs share how they got to the top, what rules they had to break along the way, and how they inspire and grow their teams to greatness
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The Business of Marketing, where business leaders and innovators explain how CMOs work collaboratively with their C-suite partners to drive business transformation
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Metaverse Marketing, a podcast explaining the metaverse: the tech that’s shaping the future of the internet, the opportunities and the challenges, and how brands can prepare for tomorrow, today