In Magellan AI’s just-released ranking of podcast ad spending, we see the continuation of a sameness trend. Eight of the top 15 companies have ranked in the list for eight straight months. And in November there are no new brands that haven’t appeared once in the past eight months of RAIN comparisons. Click through for links and RAIN’s 8-month chart. Continue Reading
Spotify has acquired Australian podtech company Whooshkaa. The company says it will integrate Whooshkaa’s platform technology into Spotify subsidiary Megaphone. One important piece of that technology is an easy way for radio broadcasters to turn their content into on-demand podcasting. Continue Reading
Jottings of Note
— Slurp (Will Page)
— Education (teenVOGUE)
— Normal Antics (Rooster Teeth)
Digital audio revenue is mostly derived from subscriptions, which will reach nearly two-thirds of total revenue in 2022. eMarketer projects 2022 as the yeard of greatest divergence between subscription revenue and digital audio ad revenue. Platforms included in this research include digital AM/FM, plurplay internet radio, satellite, and streaming music services. Continue Reading
Jottings of Note
— The Shift Is Underway… (The Verge)
— …and a Successful Shift (True Native Media)
— New Standards (AIR)
New information released from Nielsen’s ongoing Podcast Listening Buying Power survey shows that podcast listeners are twice as likely to use food delivery services, according to a research bulletin sent to RAIN. Food delivery is broken out to three types: Restaurant delivery, meal kits, and grocery delivery. Click through for details and infographics. Continue Reading
Copyright activists, comedians, and streaming services have roiled during the last week over new efforts to pay comedians for their ownership of written material in addition to royalties for recordings of comedy albums. Right administrator Spoken Giants is in the middle of it. Some comedy albums have been removed from some streaming services. Click to untangle the controversy. Continue Reading
Jottings of Note
— The Best (Edison Research)
— Who’s Who (Podnews)
— Quick Study (SXM Media)
Sirius XM-owned podcast company Stitcher released an array of year-end statistics. They include a surge of new listening, and a survey of how podcasts of different sizes make money. Click through for some detail and a link to the entire thing. Continue Reading
Southern Cross Austereo (SCA) is announcing a deepened existing relationship with Australian TV network and podcast producer Network 10. The tie-up is a multi-year agreement for distribution, hosting, sales representation, and development of new podcast co-productions in 2022 and beyond. Click for details and Network 10’s existing podcasts. Continue Reading
Fewer new podcasts were dropped in November than in any month in a year, including last November. This according to the stats page at podcast stats company Listen Notes. There were 9.728 new shows launched in November, down from over 16,000 in October, and far fewer than the 87,448 new shows introduced in November, 2020. Continue Reading
Jottings of Note
— Just Don’t (James Cridland / Winslow Bright)
— Feelz of the Season (Deezer)
— Executive Layer (Spoken Layer)