RAIN Notes: Thursday, March 30
Jottings of Note
— Taking the Lead (Audacy)
— Poor Dad (Audio Up)
— History of Korean Podcasting (Podnews)
News
RAIN Notes: Wednesday, March 29
Jottings of Note
— Two For One (Audacy)
— New Chair (Libsyn)
— Using Words (Riverside)
Interchangeable Ad Slots: Acast’s method of increasing inventory
Global podcast company Acast sent an interesting notice about a tech innovation called Interchangeable Ad Slots. The system takes advantage of Acast’s basic system setting which reserves each ad slot for one of two ad types: host reads, or pre-recorded brand commercials. The new technology can discern which type is reserved for a slot, and override that setting by selling and delivering the other type. Continue Reading
Triton Digital Canada Podcast Ranker shows four newcomers to top 100
In Triton Digital’s newly released Canada Podcast Ranker for February, we see a mostly stable list from the previous month, with just four newcomers. The list ranks by downloads. Four new entrants made the list. Click through for more details, including biggest gainer (you might suspect what it is) and biggest ranking drop. (wait, wait for it). Continue Reading
Podcast offers reach, youth, and differentiation: Sounds Profitable / Signal Hill
A new podcast audience study from Sounds Profitable and a cluster of sponsors was presented by co-CEO Tom Webster yesterday. Called The Medium Moves the Message, the central learnings are that podcasting’s young audience is growing, is differentiated in their listening habits, and that advertising on podcasts delivers “net new consumers.” Click through for details, slides, and key takeaways. Continue Reading
Subscription streaming drives growth of worldwide recorded music revenue (IFPI)
The International Federation of the Phonographic Industry has released its full-year 2022 report. The research is headlined with one key metric: The global recorded music market grew by 9.0% in 2022, driven by growth in paid subscription streaming. This meshes with the recently released RIAA of U.S. music revenue. Click through for many more stats.
Continue Reading
RAIN Notes: Wednesday, March 22
Jottings of Note
— GPT Perspectives (Eric Nuzum)
— How To Live-read (Acast)
— Connecting the Parts (Steve Keller)
RIAA full-year 2022: Music subs leap upward, breaking through $10-billion U.S. revenue
“Streaming continued to account for a large majority of recorded music revenues in 2022.” Thus reports the first line in the Recording Industry Association of America (RIAA)’s full-year 2022 earnings report. All streaming platforms grew seven percent year-over-year, amounting to $13.3-billion. About 75% of that was subscription streaming revenue, which totalled to $10B. Click through for more, and detailed trend charts. Continue Reading
RAIN Notes: Monday, March 20
Jottings of Note
— GPTAircheck (Futuri Media & Rusty Hodge)
— Medium-moved Messages (Sounds Profitable / Signal Hill Insights)
— Stats Roundup (DemandSage)
LinkedIn Podcast Academy seeks to foster conversations with selected creators
LinkedIn, the leading social network for professionals, has launched the LinkedIn Podcast Academy. The structure of this initiative is simple — LinkedIn selected 19 business and startup podcasts created by LinkedIn members, and publicized those creator profiles. The program provides coaching, exclusive programming and LinkedIn co-branding. Aspiring podcasters can fill out a form. Continue Reading
Triton Podcast Ranker for February: Three new shows in a hundred
The latest Triton Digital US Podcast Report shows only three new shows in 100 listed, all three in the bottom twenty. Nine of the top ten podcasts are the same month-over-month. Click through for more stats, including a breakdown of sales representation. Continue Reading
Audacy earnings: Macroeconomics, advertising pullback, and 2023 optimism
Audacy reported its fourth quarter earnings, and while earnings were up three percent for the year, expenses grew by twice that, pulling down the company’s EBITDA down six percent — “a far cry from what we had anticipated,” said Chairman and CEO David Field. Click through for lots of podcast-specific metrics. Continue Reading