WideOrbit launches ad sales tool to unify radio, TV, and cable selling

Media sales tech company WideOrbit has launched WO Fusion, which the firm describes as “a next-generation sales platform that creates a scalable application for broadcast TV and radio, as well as cable and broadcast network sales teams.”

“WO Fusion truly delivers what the industry has been asking for – the ability for a Sales team to plan and sell across multiple media types, in a common audience currency, to deliver outcomes that advertisers want and need,” said Eric Mathewson, WideOrbit Founder and CEO. “We believe that our growth is limited only by our customers’ satisfaction and this product is a culmination of our team’s innovation, driven by client feedback and demand.”

WO Fusion offers a single, unified view of all incoming demand across digital, and inear channels, whether manual or automated. The product supports what it call “alternate measurement currencies.

“With a holistic view of demand, WO Fusion helps media companies build cross-media, multi-market proposals leveraging dynamic rate card features to meet the exacting demands of buyers, while maximizing revenue for sellers,” the company promises.

WO Fusion was introduced at this week’s NAB Show.

Brad Hill