Spotify launches “broadcast-to-podcast,” connecting two of its acquisitions

Spotify notified us of a new venture and technology accomplishment — called “broadcast-to-podcast,” it enables radio broadcasters a specialized tool that makes it simple to turn their existing audio content into on-demand podcast content. This repurposing is accomplished with two of Spotify’s acquisitions: Australia-based Whooshkaa and U.S.-based Megaphone. Click for lots of detail. Continue Reading

NPR guides 8.8M followers away from Twitter in reaction to “government-funded” label

NPR’s most recent content post on Twitter is dated April 4 — a piece of political news. After that post, Twitter CEO Elon Musk applied this identifying label to NPR’s account: “Government-funded media.” This morning we see a tweetstorm of NPR links to the network’s other social sites and public resources, as NPR quits Twitter and guides 8.8-million followers to other social sites. Continue Reading

SoundStack launches automated SoundExchange royalty reporting for webcasters

Audio-centric content delivery network SoundStack is announcing today the launch of automated royalty reporting for its member webcasters. This first iteration of the new feature is specifically for SoundExchange royalties — those are the statutory rates for the use of recordings. The reporting feature is built into SoundStack Insights, the platform’s general data center for customers. Continue Reading

Annalise Nielsen: The Ultimate Guide to Your Brand’s Video Podcast Strategy

by Annalise Nielsen

RAIN’s newest guest columnist, Annalise Nielsen (Senior Manager of Business Development, Pacific Content), presents a thorough exploration of creating a sensible video strategy for podcasts, including flow charts and video examples. It’s not a one-size-fits-all decision, for sure, and this piece helps any podcast publisher consider a brand’s goals to determine an optimal video plan. Continue Reading