Will Ferrell’s podcast network, Big Money Players, is working with iHeartMedia to create a multi-platform comedy creators program and multimedia comedy show. The talent incubator part of this will roll out at Ferrell’s discretion, highlighting his personally selected comedians. Those individuals will join the BMP network and be showcased across the iHeartMedia ecosystem. Continue Reading
In its most recent Latino Podcast Listener Report from Edison Research, this segment of podcast listenership is portrayed as racing into podcast engagement, and highly receptive to advertising. As a national group, Latinos wield impressive purchasing power. Edison puts a number on that: $2.8-trillion, and dramatically computes that overall purchasing budget as greater than the GDP of the UK or India. Click for much more info, and a link to the presentation slides.
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— In and Out of China (TED)
— Crushing News (Podnews)
— Long-form Advertising (Acast) Continue Reading
Today, Spotify announces the unlocking of more than 150,000 titles, making them free to Premium subscribers. But there remains a limitation: 15 hours of listening per month. Users can spread that allotment over an unlimited number of titles — so nibbling is allowed. Click for more. Continue Reading
Acast has signed an agreement with Warmer Bros. Discovery to be the exclusive distributor and monetization partner for some of Discovery’s podcasts. Warner Bros. channels involved in this arrangement include Food Network, TLC, HGTV, Animal Planet, Discovery Channel, and the Travel Channel. Continue Reading
— Awarded (Brisith Podcast Awards)
— Down Under Demos (YouGov)
— Crime Truth (Lava For Good) Continue Reading
— THE Analysis (Adam Bowie)
–Canadian Trends (Triton Digital)
— Explaining (Veritonic) Continue Reading
Production network Evergreen Podcasts is now partnering with AI-powered intelligence platform Sounder in a strategic partnership that prioritizes brand safety and contextual targeting. The partnership seems to climb aboard a quickly moving train in which AI is leveraged to give advertisers a more crystalline understanding of a podcast’s content, its level of safe language, and other attributes important to advertisers. Continue Reading
Music distribution and licensing company Songtradr has acquired music marketplace and community platform Bandcamp. Bandcamp is owned by interactive entertainment company Epic Games. As announced on the Songtradr blog, it appears that Bandcamp — which provides track and album e-commerce for independent artists — will continue operating, and one important new licensing opportunity will be in play. Continue Reading
— Thinking Out Loud (Conde Nast)
— Jobglomerate (The Podglomerate)
— Punchy (Brandy Jingles)
Triton Digital released its Canada Podcast Ranker for August, listing the top 100 shows operated by Triton client networks. It shows one new entry in the top 10: 48 Hours (Paramount), entering the list at #10. Interestingly, for the Canada report Triton observes English and French language podcasts, and breaks out the top-3 mini-ranking of both. Click for more and a link to the interactive report. Continue Reading