Australia: Online radio listening vaults upward; podcast listening all-time high in Edison Research Infinite Dial

Preeminent audio consumer survey and knowledge company Edison Research has released The Infinite Dial 2023 Australia, the seventh annual edition of its comprehensive survey of listening habits, preferences, and trends. We examine podcast listening trends, and compare them to the American population. Click for details and graphs. Continue Reading

Spotify intros new Ad Analytics program, promising attribution, conversion, and brand lift metrics

In a vigorous and comprehensive product launch, Spotify today introduces Spotify Ad Analytics, a set of advertiser tools and solutions across podcast and music advertising. The new pixel-based technologies announced today grew from the company’s acquisition of then-indie attribution company Podsights over a year ago. Click for details and analysis of this important evolution in Spotify’s ad business. Continue Reading