RAIN Notes: Friday, June 16
— Driving Success(Veritonic)
— Riveting (AdvertiseCast)
— On The Move (Rob Greenlee)
News
RAIN Notes: Thursday, June 15
— Deep Analysis (Eric Nuzum)
— Flipping (Rockie Thomas)
— Is it AI? (Paul McCartney)
Spotify intros new Ad Analytics program, promising attribution, conversion, and brand lift metrics
In a vigorous and comprehensive product launch, Spotify today introduces Spotify Ad Analytics, a set of advertiser tools and solutions across podcast and music advertising. The new pixel-based technologies announced today grew from the company’s acquisition of then-indie attribution company Podsights over a year ago. Click for details and analysis of this important evolution in Spotify’s ad business. Continue Reading
RAIN Notes: Monday, June 12
Triton Digital offers consolidated advertising across digital and broadcast segments
Audio adtech giant Triton Digital has announced that buyers can now streamline and consolidate their advertising across all audio segments — podcast, streaming, and broadcast. The broadcast piece is added by Triton’s workflow automation partner Basis Technologies, which expanded its integration to give brands and agencies programmatic guaranteed buying access to broadcast radio ads. Click through for details. Continue Reading
RAIN Notes: Friday, June 9
— Quiet Fascination (The Verge)
— Dialing Down Under (Edison Research)
— It’s Due (NAB)
RAIN Notes: Thursday, June 8
Spotify to merge Parcast and Gimlet in podcast reorg; 200 layoffs to ensue
“Our continued success in growing the podcast ecosystem is predicated on the necessity that the Spotify Machine is always in motion.” –Sahar Elhabashi, VP and Head of Content Business, Spotify Spotify is planning employment terminations for 200 people in… Continue Reading
RAIN Notes: Thursday, June 1
— Seeking Participation (Veritonic)
— TikTok Music (MBW)
— Significance (Signal Hill Insights)
2023 Quill Podcasting bestows 19 awards in annual program; “Ditch the Suits” wins top prize
In the results of Quill Podcasting’s annual awards, we find winners across several show categories, plus bestowals for best branded podcast (in four sub-categories), best agency, hosting, ad platform, PR company, innovation, and advertising. Click for info. Continue Reading
RAIN Notes: Tuesday, May 30
— Sexy Success (TPX)
— Demystification (Paul Riismandel)
— Label Lobbying (TorrentFreak)
2023 Quill Podcasting bestows 19 awards in annual program; “Ditch the Suits” wins top prize
In the results of Quill Podcasting’s annual awards, we find winners across several show categories, plus bestowals for best branded podcast (in four sub-categories), best agency, hosting, ad platform, PR company, innovation, and advertising. Click for info. Continue Reading