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“Creating an audio identity” – RAIN Summit Chicago ad messaging panel

RAIN’s Digital Audio Advertising Summit in Chicago kicked off with a discussion of creative messaging. Lauren Nagel, Pandora Media’s group creative director, guided an insightful conversation with three experts that touched on topics from brand identity to personalization to machine learning. Continue Reading

James Cridland’s Future of Radio: Smart speakers. Radioplayer Car. A snooty podcast article.

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. A podcast app accepts advertising, how Radioplayer Car works, smart speakers are the interactive radio for everybody, a snooty podcast piece, and much more. Continue Reading

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“Very cynical” label head splashes cold water on music industry revival

The chief officer of the BMG label issued downward sentiment when he talked about the prospects of a music industry revival powered by streaming. “I am very cynical about the view that the good days have returned,” said Hartwig Masuch as quoted in Financial Times. Streaming drives the music industry now, and artists are set to demand a bigger cut from their labels. Continue Reading