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Radio listening inches up, smartphone audio skyrockets in Nielsen Q1

Nielsen has released its comparable metrics report for the first quarter of 2016. The data revealed growth for most forms of both radio and streaming, although the rates of increase varied by platform and age. Weekly reach for radio remains unchanged from the previous quarter, with 93% of adults listening each week. Smartphone audio and video posted notable spikes in audience size and time listening. Continue Reading

TODAY: RAIN/WideOrbit Webinar, 2pm — register now

Advertising technology company WideOrbit is partnering with RAIN News to produce a webinar discussion of simulcasting. The free webinar is set for Tuesday, July 19, at 2:00PM EDT (11:00AM PDT). Featured speakers: Tim Murphy (VP of Digital Strategy & Enterprise Platforms, Entercom), Jim Kott (Sr. Director of Product Management, WideOrbit), and Rob Kass (VP of Product Leadership – Digital Audio, Nielsen) Continue Reading