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Edison/NPR study discovers that smart speakers are essential audio devices

The Smart Audio Report from NPR and Edison Research, which had its world release at yesterday’s RAIN Podcast Business Summit, revealed that the voice-activated devices (e.g. Amazon Echo/Dot and Google Home) encourage audio listening, music service subscription, and have become extremely valued additions to their owners’ lifestyles in sometimes surprising ways. Continue Reading

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Larry Rosin: Rise of Smart Audio

by Larry Rosin

Guest columnist Larry Rosin announces a new research project: The Smart Audio Report from NPR and Edison Research, which will debut at the RAIN Podcast Business Summit next week, June 21 at the AXA Auditorium in Manhattan. The half-day 9am-1pm event will feature Edison Research VP Tom Webster presenting never-before-seen survey data and video. Continue Reading

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audioBoom/Edison study follow-up: Smartphones dominate podcast listening

Last week, audioBoom released the first results from a podcast listening study conducted in conjunction with Edison Research. Today, we have access to the full slideshow presentation for the study, which offer addition insight into the podcast audience. It covers listening platforms and places of choice. Continue Reading

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Infinite Dial: AM/FM radio holds steady in the car, digital sources gain

Car listening continues to be a topic of interest for the audio industry. The Infinite Dial from Edison Research and Triton Digital charted the latest trends for what people hear behind the wheel. AM/FM radio still holds court as the top audio source used in the primary car for 82% of respondents. Continue Reading

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Infinite Dial: Steady rise for podcasting; continued super-listening

In today’s Infinite Dial 2017 webinar, we learned that recognition of podcasting, and listening, are continuing to grow. The latest data show that familiarity with the term “podcasting” has been on a very gradual uptick over the past decade. The past two years have had bigger hops for this metric, growing from 49% in 2015 to 55% in 2016 and now 60% in 2017. Continue Reading

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PodcastOne/Edison study reveals effectiveness of brand advertising in podcasts

PodcastOne and Edison Research have shared the results from a series of brand lift studies, which examined the the impact of podcast ads for national consumer and service brands. The data combined three separate studies into five national brands during 2016, including analysis of brand awareness lift achieved by podcast advertising. Continue Reading

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Edison Research: AM/FM still leads Share of Music, but streaming and mobile are catching up

Edison Research has presented the latest installment of its Share of Ear series. The new report is titled Share of Music and it focuses on American adults’ music listening habits. This analysis reveals ongoing changes to where and when AM/FM radio still holds the largest share, as well as who is most frequently tuning in. Continue Reading