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Spotify-owned B2B streaming company makes big splash entering U.S. market

Today marks a big development in the B2B music space, as Soundtrack Your Brand arrives in the U.S. through a deal with McDonald’s. Soundtrack also announced that it has received a total of $20 million in funding to date. It is backed by Spotify, which also owns a third of the company, and works with businesses to set the music they want played at their stores. Continue Reading