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SoundMachine brings Business Premium powered by Napster to the UK

SoundMachine announced that its Business Premium powered by Napster music service has launched in the UK. The corporate-focused premium music service offers scheduling and management features from SoundMachine alongside Napster’s music programming and catalog. Business Premium includes access to playlists made by AI and human curators as well as custom stations to be played as background music in stores. The premium offering costs £29.95 per month or £27.95 per month when signing on for a full year.

“Business Premium has gotten a great reaction in the U.S., Canada, and Spain, and we are excited to extend its many benefits to SoundMachine users in the UK,” SoundMachine CEO Matteo Luppi said. “Napster’s massive song catalog and robust programming tools are a perfect fit with our platform, allowing us to offer U.K. businesses access to the biggest and most customizable selection of high-quality in-store music, all with an intuitive user experience similar to what they are used to as consumers.”

“We are thrilled to share Business Premium with the U.K. business world and make our music expertise available in this new format,” said Bill Patrizio, president and CEO of Napster. “Napster’s goal is to create new and compelling user experiences for businesses and consumers with our powered by Napster platform technology; our partnership with SoundMachine has produced an exceptional product in this respect that allows perfect individualization.”

Anna Washenko

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