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Rightsholders could be losing $2.65 billion from businesses using personal streaming for background music

Soundtrack Your Brand, a B2B music provider for physical storefronts, commissioned a study from Nielsen Music into the financial impact of where businesses obtain background music. According to the study, rightsholders could be missing out on a total of $2.65 billion annually due to businesses using the personal streaming accounts of staff members rather than products designed for company and for-profit uses. Continue Reading