Quick Hits: Economist on discovery; Bouvard on media; Billboard on bubbles
Brief news items and worthy reads from around the web: Questioning music discovery options; when auto marketing meets media; is there a music tech bubble? Continue Reading
Westwood One
Westwood One commissions study to highlight advertiser (mis)perception of AM/FM reach
In addition to the disruptive challenges faced by traditional radio as streaming continues to grow, there might be a perceptual challenge for the industry’s relationship with advertisers. That’s what Westwood One sought to reveal in a commissioned study from research company Advertiser Perceptions, the results of which can be interpreted to indicate that radio has greater consumer reach than buyers perceive. Continue Reading
Amazon Prime Day turns into Radio Advertising Day via Cumulus/Ipsos study
Cumulus/Westwood One leveraged Amazon Prime Day by commissioning an Ipsos study of advertising effectiveness in promoting the event. With the result favoring traditional radio ads, the survey turned a pure digital story into a testimonial of analog reach and power to drive consumer action. Continue Reading
SoundHound for Radio launches, connecting music lovers to radio stations
SoundHound and Westwood One have partnered to create SoundHound for Radio, a mobile platform that connects soundHound users to radio stations when people use SoundHound to identify a song playing on the radio. Continue Reading
Norman Pattiz on building a podcast empire: “Since there is no industry, I’m just doing it myself.”
“I don’t have to be doing this,” Norman Pattiz said about his new business. We assumed as much about the retired founder of Westwood One, the giant radio content syndicator he started in 1976. But he is doing it, and we wanted to know why, how, and where he wants to take it. Continue Reading