Cumulus/Westwood One leveraged Amazon Prime Day by commissioning an Ipsos study of advertising effectiveness in promoting the event. With the result favoring traditional radio ads, the survey turned a pure digital story into a testimonial of analog reach and power to drive consumer action. Continue Reading
SoundHound and Westwood One have partnered to create SoundHound for Radio, a mobile platform that connects soundHound users to radio stations when people use SoundHound to identify a song playing on the radio. Continue Reading
“I don’t have to be doing this,” Norman Pattiz said about his new business. We assumed as much about the retired founder of Westwood One, the giant radio content syndicator he started in 1976. But he is doing it, and we wanted to know why, how, and where he wants to take it. Continue Reading