Tidal gets new marketing head, places focus on luxury message

Tidal, the hi-fi streaming service from WiMP slated to arrive soon in the U.S. and UK, has a new head of marketing. Daniel Green assumes the top marketing job, joining Tidal after five years as director of digital strategy at Viacom International. In discussing the new appointment, Tidal CEO Andy Chen highlighted the company’s stance for offering a hi-fi service, noting that Green’s past experience covered the “consumer lifestyle” and “luxury” fields. Continue Reading