Podcast / audio research and intelligence company Signal Hill Insights released its 2025 Benchmark Report: Branded Podcasts. It mandates three golden rules and seeks to describe the why, the how, and the payoffs of creating a branded podcast, while offering Signal Hill’s measurement service. Continue Reading
Libsyn and Sounds Profitable have partnered to release the 2024 rue Crime Podcast Listeners Landscape Report. The survey for this study was conducted by Signal Hill Insights. We dig in. Continue Reading
In most of the podcast consumer studies we receive, two main measurement types are prioritized: Size of audience, and how those audiences respond to ads. In the just-released The Canadian Podcast Listener (CPL), an annual report produced by Canadian audio research firm Signal Hill Insights, both points are boldly surfaced in the public research summary. Click for details, graphs, and link to the public deck. Continue Reading
Per annual tradition, Signal Hill Insights has released a data snack from its upcoming full meal of metrics — the annual Canadian Podcast Listener report. (The full feast will be served to subscribers on November 28.) In this peek, we learn that podcast listening is on the rise across categories of frequency, from “ever listened” to daily listening. Click for the graph and full-study info. Continue Reading
Signal Hill Insights and Triton Digital have released a study called The Listening and Consumer Habits of the Black Podcast Audience. (It is HERE.) “Black Americans are a vital force within the American podcast audience.” –Jeff Vidler, President/Founder, Signal… Continue Reading
Signal Hill Insights released its 2024 Benchmark Report, documenting and measuring the effectiveness of branded podcasts. The company has for years been a leader in testing audio effectiveness in audio marketing. This latest report quantifies and evangelizes the power of brand-created podcasts. Click for detailed coverage.
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Westwood One has released the Spring 2024 Podcast Download report. This continuing study seeks to reveal podcast consumer profiles, preferences, and habits. Collaborators in this ongoing project are Cumulus Podcast Network and Signal Hill Insights. In our first summary dive, we present the study’s key findings — two sets of them, actually.
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A new study co-produced by podcast ad company Gumball, Amazon-owned ART19, and audio research firm Signal Hill Insights seeks to understand the effectiveness of podcast ad types in three specific sceanrios. Click for details and key takeaways. Continue Reading
Signal Hill Insights has released an interesting data burst focused on whether, and how much, senior executives listen to podcasts. The study is part of an ongoing collaboration with Triton Digital. The result is an interesting glimpse into a micro demo of podcast listening. Continue Reading
In a monumental 100-page report, Cumulus Podcast Network and Signal Hill Insights present findings from their Podcast Download — Fall 2023 Report. Click for our first round of coverage. Continue Reading
For the eleventh edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers from October 13-19, 2023. This work, combined with Triton Digital’s Podcast Metrics study, comprise this annual fall report. YouTube is the star. Click for metrics, graphs, and a download link. Continue Reading