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The non-overlap of radio and podcast advertising

Posted on January 10, 2019 by Brad Hill

In today’s edition of James Cridland’s Podnews, he makes an interesting comparison. Taking the just-published list of radio’s top advertisers (from Inside Radio), Cridland has the idea of comparing it with Magellan’s recent list of top 15 podcast advertisers Continue Reading →

Podnews report: How much is a spot on Apple Podcast Charts worth?

Posted on May 14, 2018 by RAIN News Staff

A new report from James Cridland’s Podnews reveals that algorithmic one-upmanship has entered the scene — podcasters can now buy their way to a high placement in Apple Podcast charts. We’re not certain it works, but it shouldn’t be surprising. Where there is an algorithm, there is an attempt to hijack it. Continue Reading →