Acast delivers Q3 double-digital revenue growth in key metrics
Global podcast behemoth Acast released Q3 earnings this morning. Click for top-line key metrics and several revealing graphics. Continue Reading
Acast
Acast chooses Barometer for latest brand safety effort
Acast announces that it has formed a partnership with brand safety, suitability, and planning service Barometer. The news is targeted to podcast advertisers, with a promise to navigate risk, discover new content, and measure campaign performance. Initiatives like this reassure advertisers that podcast advertising (still rather a new kid on the block for some advertisers) can be as trustworthy and exacting as longer established media categories. Click for more.
Study: Avid podcast listening across established and emerging global markets (Acast)
Recognizing International Podcast Day (September 30), podcast giant Acast has released a new consumer research study: Podcasting Trends in Established vs. Emerging Markets>. The field work (conducted by consumer research company Attest) surveyed 2, 600 weekly podcast listeners across 13 established and emerging markets. Click for detailed coverage and source link. Continue Reading
Acast celebrates decennial with 24% sales growth, over1B listens, net sales growth in Q2
Acast, founded in 2014, released its Q2 earnings with a 10-year celebrative spirit. Key bragging points focused on net sales, gross margin, EBITDA, number of listens, and average revenue per listen. Click for muc more detail. Continue Reading
Acast lands Pionaire for hosting, distro, sales
The cleverly named Pionaire, a full-service network for podcasts and podcast talent, has signed Acast to handle Pionaire’s ad sales, hosting, and distribution. Pionaire’s best known podcast is The Bert Show, called “a pillar of the audio industry.” It started two decades ago as a radio show. Continue Reading
Acast enters the Japan market, creating a “transpacific bridge”
Acast is stepping into the Japanese podcast advertising market. The expansion is facilitated by a partnership with Otonal Inc., which Acast characterizes as Japans’ premier digital audio advertising agency. Click for details and quotes. Continue Reading
Podcast advertising: double-digit more effective than TV/video (Acast/OMD)
Podcast network Acast, and communications agency OMD, have partnered to conduct what they characterize as “a comprehensive new study” to quantify the effectiveness of podcast advertising. Double-digit percentage gains are the outcome for podcast advertising compared to what the report calls “average media.” Continue Reading
Acast annual report: Defending and defining the podcast ad market
Global podcasting company Acast has released its 94-page 2023 annual report. It describes markets and the company’s global reach, makes a case to podcasters and advertisers, defines the ad market, and delivers reams of detailed financial info. We consolidate highlights. Continue Reading
RAIN Notes: Wednesday, April 17
— All The Ears (Spotify)
— The More Things Change… (MIDiA Research)
— Crossing Borders (Acast)
Indigenous Screen Office (Canada) partners with Acast for inaugural podcast program
Global podcast behemoth Acast announces that it has partnered with the Indigenous Screen Office (ISO) in Canada. Acast will support the ISO’s inaugural podcasting program — a plan to launch 12 indigenous-led podcasts. The ISO has allocated $300,000 to this effort. Continue Reading
Acast achieves first positive adjusted EBITDA in Q4.
Acast has released simultaneous reports for Q4 2023 and full year 2023. The headline news promoted by the company’s press release is that Q4 earned a positive adjusted EBITDA (Earnings before interest, taxes, depreciation, and amortization). It is a self-congratulatory moment for one of the largest podcast and advertising networks in the world — “the global independent power source of podcasting” as the company frames it. Continue Reading
98% of global DTC brand marketers say podcasts are effective (Acast)
Global podcasting giant Acast sent us results of two surveys conducted in December, focused on the DTC (direct to consumers) segment. One survey queried 450 marketing pros who specifically work in DTC, and the other questioned 900 consumers who typically shop online directly from a company’s website. Survey results include interesting angles of favorability for DTC podcast marketing. Continue Reading