Brad: Steve, thanks so much for joining me today. Steve: Happy to be here, thanks for asking. Brad: You’re welcome. You’re the founder of Amplifi Media, a strategic advisement company that helps brands and other organizations start podcasts. And… Continue Reading

Steve Goldstein: What I Learned Teaching a NYU Course About Podcasting

by Steve Goldstein

In the latest guest column from Steve Goldstein, he describes the experience of guest-lecturing a media class at NYU, with industry guests as expert panelists. Steve discovered that the class was savvy about the challenge of success in podcasting. “Not everyone thinks podcasting is a road to riches.” And the students were incredulous that the music business has not figured out licensing for podcasts. Continue Reading

Macmillan to publish children’s book series derived from Pinna podcast

Macmillan, the only Big 5 book publisher with its own podcast networks, will partner with kids podcast company Pinna to publish books based on the Pinna original podcast Quentin & Alfie’s ABC Adventures. This interesting partnership leverages Macmillan’s crossover expertise between books and podcasts. Also interesting inasmuch as the deal represents a rare directional crossover of podcast to book. Continue Reading

“We showed up on the Apple charts, and that’s the day everything changed.” Mike Carruthers at RAIN Podcast Business Lunch (transcript)

Mike Carruthers was the guest speaker at RAIN’s Podcast Business Lunch on Feb. 9. Mike is the creator and host of Apple top-10 charting podcast Something You Should Know. He described the radio roots of this hit show, how it is produced, and how the advertising works. Click through to read the conversation and link to the video. Continue Reading