In its first Latino Podcast Listener Report, Edison Research revealed a raft of statistics about a key American listening segment. Twenty-five percent of U.S. Latinos are monthly podcast listeners. Perhaps more important, 20% are weekly listeners, nearly matching the percentage of the total U.S. (13+) population. Continue Reading
— Latino Learnings (Edison Research)
— Exposition (Laura Beil)
— Fixer-Upper (Acast)
In a very interesting Zoom event produced by RAIN today, digital audio advertising was discussed from perspectives of survey research, a comeback of contextual targeting, and the growth of programmatic advertising. Click for details, quotes, and images. Continue Reading
Jottings of Note
— Sitting in the Chair (Bill Wilson / NAB)
— Advising (Gary Krantz / Oaklins DeSilva+Phillips)
— Bilingual Research (Edison Research)
— Independence (Airborne)
— Blip No More (Triton Digital)
— Bridging A Divide (AdWeek)
— All About Earning (Steve Pratt) Continue Reading
Brad Hill: Tom Webster is senior vice president of Edison Research. He’s been with Edison for nearly eight years. He has keynoted at conferences around the world. The Infinite Dial is Edison’s flagship consumer research in the audio field cited… Continue Reading
Jottings of Note
— Earplugs? (Edison Research)
— Transformational Fix (PRX)
— The Point (Fresh Air Production)
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Many sources weigh in on the death, life, and longevity of radio, plus plenty of other news from across the audio world. Continue Reading