RAIN Notes: February 25
— Benchmarking (Magellan AI)
— Celebrating and Amplifying (iHeartMedia and Charlamagne Tha God)
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Steve Goldstein: How Podcasting Reaches $5 Billion
In his latest guest column, Steve Goldstein interviews Pierre Bouvard, Chief Insights Officer of Cumulus Media. It is a deeply detailed conversation, the thrust of which is how to grow the podcast category to its next major revenue level, 2.5 times more lucrative than its current position in the online audio advertising realm. The questions ask for details, and Bouvard is a fount of expertise. Continue Reading
Radio two thirds; podcasts one fifth. Nielsen/Edison measure ad-supported audio audiences
Radio grabs 67% of daily time spent listening to ad-supported audio by American 18+ adults, while podcasts claim 18% of that time. These metrics are key takeaways from Nielsen’s just-released Q4 edition of The Record, a quarterly assessment of how U.S. consumers spend their listening time. Click for measurements, visuals, and takeaways. Continue Reading
RAIN Notes: February 21
— Fundamentally Important (SoundStack)
— Black Americans Listen More (News in Depth)
CPB funds four NYC-area public radio stations to form collective
In what is described as a “landmark partnership,” four NYC-area public radio stations are joining resources to create the Tri-State Public Radio Music Collaborative (TSPRMC). Click for details. Continue Reading
Rumor (Fact)ory: YouTube to launch “premium light”; ad-free podcasts
YouTube is reportedly planning a new subscripion plan, to be wedged between the current $13.99 Premium plan (all podcast ads removed) and zero-cost ad-supported video watching.
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Top UK podcasts (Edison Research): yearly and quarterly comparisons
Edison Research is out today with its Top 25 Podcasts in the UK ranker. Edison’s research is derived from listener surveys, not download counts, and therefore includes podcasts which do not appear on other rankers which lack access to some hosting platforms. Click for the list, and RAIN’s year-over-year and month-over-month comparisons. Continue Reading
RAIN Notes: February 19
Audio advertising a growing force (AdsWizz research)
“Audio advertising is a growing force” — that is the headline finding in a newly released research deck from audio distribution, Marketing, and monetization service AdsWizz. It’s called The Rise of Programmatic Audio: An industry moving at the speed of sound. Click for details, metrics, and link to the original. Continue Reading
RAIN Notes: February 18
— Who Needs a Rest? (Start Here podcast)
— Words and Cars (Jacobs Media)
— Commitment (Jack Myers)
Rumor (Fact)ory: Spotify to launch add-on service for superfans
The rumor (fact)ory jumped the gun on the post-holiday work week with multiple reports of Spotify readying the launch of a new service tier. Targeted to “super fans,” the new plan would boost Spotify’s monthly subscription price by $5.99 per month. To justify the higher price, three added features are reportedly planned. Continue Reading
The Podcast Academy announces nominees for 5th annual Ambies
The Podcast Academy, which produces the annual Ambies podcast awards, has released nominees for the 2025 celebration. Click for ceremony details and the top nominees. Continue Reading