Falling and rising (Tik Tok and Spotify)
— One Falls, Another Rises…
— …Although It Was Rising Anyway Continue Reading
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Tik Tok Music to shut down in November
Social behemoth Tik Tok has announced it will end its Tik Tok Music service at the end of November. As a salve to disappointed users, Tik Tok offers a way to transfer Tik Tok playlists to other music streaming services like Spotify and Apple Music. Click for details, some history, and quotes
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AdLarge signs Crystal Media Networks for ad repping
Audio advertising company AdLarge is splashing its new deal with audio advertising service company Crystal Media Networks (CMN). The arrangement starts immediately. Alongside this announced collaboration, we learn that Crystal Media Networks will rebrand next year, as Portfolio Media.
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RAIN Notes: September 23
— Dead Or Alive? (Hear Me Out podcast)
— A Happy Return (Matty Staudt) Continue Reading
RAIN Notes: September 20
— Two Paths Diverged In a PDF (IMIDiA Research)
— A Vital Guide (Jack Myers) Continue Reading
Trust, impact, authenticity: A podcast survey of registered voters from Voxtopica
In the ongoing sweepstakes in which podcast publishers and agencies seek determined and discriminating advertisers, we receive today a report from Voxtopica which studies the listening habits of registered voters. It makes the general assertion that registered voters are heavy listeners who trust the podcast medium more than any others. Click for detailed coverage and the source link. Continue Reading
CodeADX launches to connect podcasts with Shopify sponsors, supporting the long tail
A new way for podcasters to earn sponsorship revenue has been developed by CodeADX, which identifies itself as The Promo Code Marketplace. In this system, podcasters have full control of their sponsors and the products promoted on the show. It’s based on a commission model which generates what CodeADX calls “meaningful revenue,” even for shows lacking a scaled-up audience. Click for the details. Continue Reading
The case for news radio advertising (Audacy)
The Marketers’ Guide to News Radio, a new info-promo by radio giant Audacy, makes a richly graphical case for the quality of news radio audiences, and the unique values to advertisers. The presentation deck represents a 2024 study conducted for Audacy by market research company Alter Agents. In it, we are drenched with affirmations about the credibility and stickiness of radio news, and the advantages of advertising in that channel. Continue Reading
RAIN Notes: September 17
— Another Pivot (Will Page)
— SIRI Split (Forbes) Continue Reading
Former Pacific Content colleagues launch Sequel (with a capital S)
Andy Sheppard and Tori Allen, both former showrunners at Canadian podcast production company Pacific Content, have joined forces to launch Sequel, which in name and intent provides a similar service as Pacific Content. Click for the detailed history with links. Continue Reading
RAIN Notes: September 16
— Annoyances Solved (Hyperfixed)
— Seeking 2.0 (Podcamp)
— Live At Scale (The Acquired)
— At The Top (Cathy Csukas) Continue Reading
True Crime podcasts help crack true crimes (Edison / audiochuck)
In a lovely turnaround, it turns out that the venerable True Crime podcast category helps solve the crimes it documents. We learn this in a new study from Edison Research and podcast network audiochuck. Audiochuck publishes one of genre’s most recognized titles, Crime Junkie. In an unusual angle in podcast research, the company evangelizes the podcast’s social values, not its benefit to advertisers. Continue Reading