Yesterday we looked at the Podcast Marketing Trends report issued by the Podcast Marketing Academy. The information is based on a survey of 515 podcasters, representing over two billion downloads and 28,000 episodes. Today we bring part 2 of our review. Continue Reading
by Heather Osgood
Is call-to-action (CTA) always the best approach to podcast advertising? Not necessarily, and that is the subject of this guest column by Heather Osgood, Founder and CEO of podcast ad-rep company True Native Media. A more nuanced approach is sometimes suggested. And this comes with a reassurance: “The absence of a CTA doesn’t mean the absence of KPIs” (key performance indicators). Click to learn about the power of connection over direct action, and avoiding audience fatigue. Continue Reading
The Podcast Marketing Academy (whose manifesto is HERE) has released results of a study conducted in Q1 this year: Podcast Marketing Trends. The field work interviewed 515 respondents, all of them podcasters. That group represents over two billion cumulative downloads and 28,000 produced episodes. The survey is characterized as “sadistically long and detailed.” This is Part 1 of our coverage. Continue Reading
Wondercraft, the world’s first AI-powered creative audio studio, and leading audio management platform, Frequency, have announced an integration to let brands and media publishers produce and deploy personalized audio ad campaigns at scale. Click for the details. Continue Reading
Euphoric public statements are emanating from Spotify as the world’s leading streaming audio platform releases Q3 earnings. Virtually all numbers moved upward in monthly and annual views. Click for much detail, graphs, and stock movement.
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— No Honoring Excellence (Podcast Hall Of Fame)
–Name Check (The Podcast Haven)
— Logical Choice (Jennie Gart & iHeartPodcasts Continue Reading
Podcasting powerhouse Acast has partnered with Edison Research in a study called Podcast Pulse, supported by global agency Dentsu. Based on surveys of podcast listeners, this work is motivated by the perception that podcasting is shifting, especially on the listener side. Targeted to advertisers, this large, deeply researched, beautifully presented study advocates for a broader perception of podcasting and its listeners. Continue Reading
New podcast production skidded downward in October, establishing the sixth month trend of desultory trending. To be clear: Although no firm direction is established, the output level of new podcasts is drawing a fairly stable line, as production seems to be settling after a January peak and gradual lessening during the year. Click for graphs. Continue Reading
Universal Music Group (UMG), the world’s largest record company, has sued Believe, the global distributor of music recordins. Believe is also the parent company of leading music distributor TuneCore, which is a popular on-ramp for indie musicians putting their music into global streaming platforms. Click for quotes and link to the court document. Continue Reading
Podcast data and discovery platform Podchaser has developed a new audience category to help advertisers tailor the reach of their campaigns. It is political skew. The idea, in Podchaser’s words, is to “offer unprecedented clarity.” Click for the full read.
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Pioneer music streaming service Deezer, based in Paris, has chosen digital audio advertising exchange DAX to handle U.S. audio advertising sales. The arrangement is exclusive in the U.S. Click for details, lots of history, and quotes. Continue Reading
— No End To Options (The Podglomerate)
–Class In Session (Eric Nuzum) Continue Reading