Podcasting breaks 50% barrier, reaching a majority of American adults (Sounds Profitable)

Posted on by Brad Hill

“Podcasts now reach 53% of Americans 18+ every month – the first report of monthly consumption reaching the majority of adults in the US.”

That is the #1 takeaway from The Podcast Landscape, 2024, released by Sounds Profitable as its largest survey ever, and claimed to be the largest publicly available study of podcast consumption in the U.S. We grab hold of the first several sections and plumb them for knowledge. Click for details, graphics, and a link to the original.
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Al Michaels went AI at the Olympics. Radio DJs don’t love the idea, but 20% would do it. (Jacobs Media)

Posted on by Brad Hill

While watching the recently completed 2024 Summer Olympics, we didn’t realize that the nearly ubiquitous voice of Al Michaels, heard round the clock, was not the physical (and presumably sleepy) Al Michaels. But while studying a new survey research deck from Jacobs Media this morning, we encountered “AI Al Michaels.” Jacobs surveyed on-air talent to discover their attitudes about AI generally, and the specific use in the Olympics. The result is part of a 66-page study. Continue Reading →

Cost of podcast advertising drops to three-year low (Libsyn Ads)

Posted on by Brad Hill

The average cost per thousand (CPM) for podcast advertising in August declined just over three percent from July. According to Libsyn’s monthly reckoning, the average CPM rate for a 60-second ad spot was $21.26 on July 1, compared to $21.69 a month earlier. That per-thousand rate was the lowest in over three years. Click for the big timeline chart. Continue Reading →

Triton + Nova = “Significant step forward” in Aussie audio advertising

Posted on by Brad Hill

Triton Digital notifies us that Nova Entertainment, branded as Australia’s leading audio entertainment business, has chosen to apply Triton’s Sounder subsidiary across Nova’s entire audio portfolio. Nova counts nearly 6.3 million listeners. Sounder, an acquired Triton subsidiary, offers three key AI-driven benefits. Click for details. Continue Reading →

Tidal intros ownership tracking

Posted on by Brad Hill

Streaming music platform Tidal, founded by music artists and now majority-owned by payment processing company Block Inc., has launched royalty tracking features for artists whose music is represented on the platform. The focus is songwriters, one part of the composer/performer duality which makes music royalties so complex. Click for details. Continue Reading →