RAIN Notes: August 27
— Whistling While They Work (Westwood One)
— New Heights (Wondery)
— Large (TuneIn)
— Pre-event Pod (Spotify / CultureCon)
Continue Reading
7 new shows in Triton’s 150-pod U.S. ranker. None higher than #64
Triton Digital released its monthly US Podcast Ranker for July2024, representing measurement from July 1 through July 28. (Triton rankers use 28-day months.). We note top podcasts and sales networks, and observe that only seven shows newly entered the list. Click for everything. Continue Reading
What drives podcast discovery and listening? (Cumulus Media)
In a mid-size survey study (156 respondents with census representation) commissioned by insights platform Knit, and produced by Cumulus Media’s AudioActive Group, we learn about effective types of podcast promotion. We capture key learnings, share a few graphs, and link to the whole thing. Continue Reading
Steve Goldstein: Unleashing The Power Of Effective Audio Promos
Fresh from Podcast Movement, RAIN guest columnist Steve Goldstein contributes this detailed tutorial in creating an audio promo, distilled from his PM keynote. The focus is squarely on podcasting, but the principles apply to any audio promotion. Creating podcast promos is low priority for many, Steve notes, making the seven takeaways he describes here essential learning. Beware dullnes — the cost is tune-out and dismissal. That is bedrock — and then he gets into left-brain and right-brain theory. An essential seminar. Continue Reading
“Audio reaches the brain quicker” — Tom Webster holds forth at Podcast Movement
In the day-2 keynote address at the 2024 Podcast Upfront, titled Raising Standards, Tom Webster (Partner, Sounds Profitable) delivered data, evangelized the podcast medium, and exhorted his audience to advocate for podcasting. And got a little scientific. And exhorted his audience. Continue Reading
Podcast Movement 2024 launches with advice, inspiration, and celebrity keynotes
The annual four-day Podcast Movement conference lifted off on Tuesday with an ambitious program of over 60 presentations, panel discussions, and interviews. Alongside those knowledge sessions, many featuring well-recognized podcast personalities, a vibrant exhibitor space held elaborate booths and mini-meeting spaces. Three keynote presentations opened the event in distinct ways. Continue Reading
Leadership change at Signal Hill Insights; Paul Riismandel to take over
Paul Riismandel, formerly Chief Insights Partner and Partner at audio research service Signal Hill Insights, has been promoted as President, as of September 30. Riismandel was one of the first research professionals in the podcast industry, and joined Signal Hill in early 2023. Current president Jeff Vidler will step aside, but continue in consulting roles. Continue Reading
James Cridland’s International Radio Trends: Multi-platform changes to radio, and respect
by James Cridland
In his pre-Podcast Movement weekly bulleting, James documents a well publicized radio closure in New York (CBS AM) and another in Sydney. James muses on these two events, and moves on to an intriguing graphic which illustrates the market share of radio stations in Dublin.
. Continue Reading
Bumper’s new podcast measurement dashboard
Podcast growth agency Bumper has developed and released a new measurement dashboard which promises to publishers “the true performance” of podcasts. Bumper’s thesis is this: “In 2024 it continues to be unreasonably difficult to measure the success of a podcast.” The new product offers a solution. Continue Reading
Radio rules in ad-supported U.S. listening (Nielsen & Edison Research)
Nielsen has released information about U.S. audio listening habits in Q2 of this year. The research is informed by the ongoing Share of Ear project at Edison Research, and directed to radio media buyers. Click for data and the key takeaway. Continue Reading
2020s — a good decade for music publishing industry (MIDiA Research)
Global music publishing revenues will grow over 60% between 2023 and 2031 — an eight-year span of uninterrupted, incremental upticks. This according to Mark Mulligan, Managing Director of MIDiA Research. And the ticks are sizable. Click through for an illustrative graphic and details Continue Reading
Edison releases Top 50 Podcasts, distinguished by survey method
Edison Research has released its Top 50 Podcasts in the U.S. for Q2 2024. The top podcast will not be a surprise. Edison rankers stand apart from ranking lists that count server-side mechanical events such as downloads and streams. Edison’s work conveys reach, using live surveying (in English and Spanish for this report). Continue Reading