2

Steve Pratt: Podcasts don’t “go viral.” Is that worth celebrating?

Steve Pratt of Pacific Content discusses lessons that the podcast industry can glean from Ryan Holiday’s book “Trust Me, I’m Lying.” Guest columnist Steve Pratt is co-owner and Partner of Pacific Content, which creates original podcasts for brands including Slack, Mozilla, and Dell. This article originally appeared on the Pacific Content blog. Continue Reading

James Cridland’s Future of Radio: German multi-platform radio, and linking to podcasts with least friction

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: International news and insights from Germany and Canada. Podcast linking best practices, and calls for a UK podcast chart. Continue Reading

James Cridland’s Future of Radio: DAB in Germany; Radio up in New Zealand; Entercom’s ‘shiny new toy’ issue

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Updates from the radio and audio industry come from Germany, New Zealand, South Africa, and much more. Continue Reading

James Cridland’s Future of Radio: BBC Sounds gets launched, longer ads apparently preferred, and Bobby Bones

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: New BBC Sounds app launches in the UK. Some questionable research into ad length. Much more from across the audio landscape. Continue Reading