A majority of Latinos in the U.S. have listened to a podcast. That teaser is leaked by Edison Research to promote an upcoming webinar release of the second annual Latino Podcast Listener Report. Dual-language presentations are scheduled at different times on Tuesday, July 13. Click through for details and registration links. The webinars are free. Continue Reading
Jottings of Note
— Smart (“Smartless” podcast)
— No Party Favors (Wondery)
— Missing the Mark (Apple Music)
The Washington Post has hired Renita Jablonski as director of audio (title uncapitalized in the press release). Jablonski comes from Spotify, and is also ex-NPR. The move signals the importance of audio to WaPo, which displays neary 30 shows on its podcast page. Continue Reading
In a very interesting (and fairly technical) new report from AdsWizz targeted to advertisers and agencies, audio advertising is evangelized in a general way while the company’s audio ad attribution product is explained and promoted. Attribution has been a blazing-hot keyword in podcast advertising for a couple of years. AdsWizz expands the scope of potential attribution to the entire realm of digital audio advertising. Continue Reading
Jottings of Note
— A Breeze (NH Public Radio)
— Smart Down Under (Edison Research)
— Work (Chartable)
Podcast Radio, the DAB+ all-podcast radio station in the UK, has hooked up with Triton Digital’s ad-tech suite for the delivery, monetization, and measurement of its online streams. Continue Reading
Podcast Taxonomy, a consortium which establishes and defines creative roles in podcasting, has announced eight board members. Click through to see them. The new board plans to convene quarterly. Continue Reading
Facebook belatedly joins the audio age today … but just barely. The company is simultaneously launching Facebook Podcasts and the new Audio Rooms product. Click through for descriptions, details, and speculations. Continue Reading
Australian audio company ARN has gained exclusive podcast Australian ad sales representation for The New York Times, the company announces. The deal facilitates Australian advertisers reaching the entire NYT portfolio. ARN also operates the iHeartPodcast Network Australia. Continue Reading
The periodic podcast reports from leading technology and metrics companies create a drumbeat that sounds nearly identical month after month. Changes in ranking order are rare in the top 10 or 20 measurement slots, no matter what the metric. The latest from Triton Digital shows a shift in the #1 spot, but the margin is paper-thin. Continue Reading
The w3 Awards are an annual recognition program for excellence in website presentation, marketing, video, mobile site, mobile apps, social presences … and this year, podcasts. Tons of categories, and they differ substantially from how Apple sorts podcasts. We like it. Continue Reading
SXM Media, the audio ad network that combines SiriusXM, Pandora, and Stitcher ad-supported content, is now offering podcast transcriptions to help target audiences based on granular subject matter signals. This beta feature is enabled by an AdsWizz tool. Click for details. Continue Reading