RAIN Notes: Monday, October 25
Jottings of Note
— Heat (Vox Media)
— Breakage? (WIRED on Spotify)
— Incoming (Sony Music Podcasts)
News
YouTube / Sheeran partner for “an album launch like no other”
For his latest collection, music superstar Ed Sheeran is partnering with YouTube Shorts by producing one Short for each song. YouTube Shorts is the video behemoth’s competitive stab at Tik Tok. Continue Reading
RAIN Notes: Friday, October 22
Targetspot accelerates North American expansion
Digital audio solutions company Targetspot, a division of AudioValley, is enhancing its North American presence as it does business with new N.A. partners. Click through to track several executive movements, some of them crossing the ocean. Continue Reading
NZME leverages iHeartRadio franchise to dominate Triton’s new NZ Podcast Ranker
Triton Digital has added New Zealand to its region-specific portfolio of measurement trackers for podcasting. The inaugural edition covers September audiences and downloads in NZ. One native network dominates, while seven other international podcast groups also register. Continue Reading
RAIN Notes: Thursday, October 21
Jottings of Note
— Patience and Perseverance (Dave Zohrob)
— Deep Podreads (The Podcast Reader)
— Marbylous Deal (Marbyl)
— Elevated (Scott Porretti)
Chartable’s new Sales Sheets profile a podcast’s audience for ad buyers
Chartable has released a new product called Sales Sheets, which are infographic profiles of a shows’ audience, based on Chartable’s datasets. The sheets explain each podcast according to metrics of value to advertising and podcast ad agency buyers — these metrics include size of audience, demographics, listening persistence, and more. Click through for an example link of The Jordan Harbinger Show. Continue Reading
DAX: How Audio Will Continue to Drive Business Outcomes
This guest article by Les Hollander, CEO of Global-owned DAX, discusses the potential incoming era in which cookies aren’t king. Doom or opportunity? It’s not the first time the digital audio business has been challenged. Hollander explains three key learning points. Continue Reading
PRX, Radiotopia carve out new executive roles
PRX sent around an announcement of two new executive roles in PRX and its Radiotopia division. Julie Shapiro assumes the title of VP of Editorial for PRX and Radiotopia. She will continue to steer the creative direction and growth of… Continue Reading
RAIN Notes: Tuesday, October 19
Jottings of Note
— Who Knew? (Wondery)
— Never Too Much (Corus Entertainment)
— Pod vs. TV (Crooked Media)
RAIN Notes: Monday, October 18
Jottings of Note
— 24 in 24 (Spotify)
— Change Is Mandatory (IAB)
— Up Early Now (NP)
Targetspot revenues up 56% in first half of 2021
Digital audio ad company Targetspot, the largest division of audio solutions company AudioValley, enjoyed a 56% rise in revenue in H1 2021, over the previous year. “Several months of record growth were recorded in Q2 in the US, the main driver of this growth,” the company stated in an earnings disclosure. Continue Reading