Chartable’s new Sales Sheets profile a podcast’s audience for ad buyers

Chartable has released a new product called Sales Sheets, which are infographic profiles of a shows’ audience, based on Chartable’s datasets. Sales Sheets are available to Chartable Pro and Enterprise clients.

The sheets explain each podcast according to metrics of value to advertising and podcast ad agency buyers. The categories of information are several:

  • Number of downloads per episode
  • Top cities
  • Household income, broken out in a dozen ranges from $15,000 to $250,000+.
  • Education levels
  • Gender
  • Age brackets
  • Listening persistence through an episode

You can see a sample sheet (The Jordan Harbinger Show) here.

All stats are IAB-verified. Chartable notes that the audience demographic info comes from Spotify, and the consumption data (listening persistence through an episode) comes from both Spotify and Apple.

Podcasts which use this product to create a sheet receive a unique public link for sharing with potential advertisers. That link can be turned off from public view at any time.


Brad Hill