Super Listeners 2021, a consumer research study by Edison Research with support from Houston-based Ad Results Media, was released in a webinar yesterday co-hosted by Edison SVP Tom Webster and Ad Results Media CEO Marshall Williams. Fascinating results ensued. Click through for details, graphics, and a download link. Continue Reading
In a signal of how well resourced networks can use technology to enlarge their footprints, iHeartMedia is pairing with audio-AI company Veritone to translate and synthetically voice iHeart’s leading podcasts for Spanish-speaking markets. Click for details, and a link to RAIN’s interview with Veriton president Ryan Steelberg. Continue Reading
Jottings of Note, smart speaker edition
— Data Chat (Edison Research)
— House of Pods (Mark Mulligan)
— An Early Bet (Squarespace; NYTimes)
Jottings of Note, smart speaker edition
— Read It (The Podcast Reader)
— TOPcast (WTOP)
— Perspectives (Metal Injection & Spotify)
by Matt Deegan
Guest columnist Matt Deegan (Folder Media) reports on radio and podcast acquisition activity. In this edition, a hyperlocal radio station. Name: Alfred. Market: 12,000 listeners. Content: A daily podcast. Read this interesting and charming account of an audio experiment that leverages the distinct characteristics of podcasting and news radio. Continue Reading
Mike Carruthers was the guest speaker at RAIN’s Podcast Business Lunch on Feb. 9. Mike is the creator and host of Apple top-10 charting podcast Something You Should Know. He described the radio roots of this hit show, how it is produced, and how the advertising works. Click through to read the conversation and link to the video. Continue Reading
Swedish-based global podcast company Acast has appointed two new directors in its U.S. Creator Network: Tiffany Ashitey as US Director of the Creator Network, and Tim Ruggeri as US Director of Development and Studios. Continue Reading
Jottings of Note, smart speaker edition
— South Africa metrics (Edison Research
— Key Historical Moment (EFF & Marc Maron)
— Atop (ARN / iHeartRadio Australia)
In Podtrac’s Top Podcast Publishers monthly ranker for January we learn that the metrics for audience growth were mainly on the upswing. Click through for the results, and RAIN’s remix, which re-sorts the top publishers by average listeners and plays per show. Continue Reading
Jottings of Note, smart speaker edition
— Looking Back (Magellan AI)
— Heroic Listeners (Edison research & Ad Results Media)
— Getting Along Great (PRX and Futuro Media)
Edison Research has released its always-interesting Top Podcasts list, this one for all of 2021. (See the bottom of this post.) The Joe Rogan Experience is atop the list, followed by The Daily at #2. Edison’s reckoning of top podcasts is importantly different from Podtrac, Triton Digital, and other machine-based measurements, because no podcast is excluded. Click through for the list, and a link to a nifty interactive version of it. Continue Reading
Missed the webinar? Would rather read anyway? Here is the transcript of the inaugural RAIN Podcast Business Lunch, featuring Tom Webster. Continue Reading