RAIN Notes: Tuesday, April 26
Jottings of Note
— Retirement (Ad Results Media)
— Best (Triton Digital)
— Playpods (Apple)
News
Rising revenue, Targetspot performance, winamp investment lead AudioValley financials
AudioValley, parent company of digital audio tech platform Targetspot and venerated streaming app Winamp, has released annual financials for full year 2021. Targetspot represents 92% of the company’s revenue. Continue Reading
RAIN Notes: Monday, April 25
Jottings of Note
— The Moms (Edison Research)
— Les Mots (Deezer)
— Home Run (Fresh Air Production)
Audioboom full-2021 financials: Gigantic revenue gain as company moves from loss to profit
Two weeks ago global podcast company Audioboom disclosed its Q1 financials, reporting triple-digit revenue gain and double-digit podcast download gain. Today we see Audioboom’s full-year reporting of 2021 financials, where the success story gains more breadth. Click through for tons of detail. Continue Reading
RAIN Notes: Tuesday, April 19
Podcast listeners are young; YouTube is used as much as Apple (Cumulus “Audioscape”)
As we continue to prowl through the Audioscape 2022 report from Cumulus Media / Westwood One (see part 1 HERE), we note a few more items of interest. Click through for charts related to listening platforms, consumer characteristics, and age demographics. Continue Reading
“Control and scale” — Programmatic podcast advertising with Ivone Schramm at PBL (transcript)
Ivone Schramm is the Market Operations Manager at Triton Digital, overseeing Triton’s programmatic marketplace for podcasting and streaming audio. She explains how it works, how it is priced, and trends around the world.
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SiriusXM adds execs to marketing team
Two VPs and a Senior Director have just been added to the Brand and Consumer Marketing team at SiriusXM. As a team they will be responsible for driving growth and brand awareness for SiriusXM, Pandora, and its core businesses through innovative marketing initiatives, partnerships and experiences. Continue Reading
RAIN Notes: Friday, April 15
Jottings of Note
— Critically Impressive (SXM Media)
— Facebotch (LA Times)
— Alexa, Tune Me In (TuneIn)
Digital audio is percentage leader in 2021 digital advertising report (IAB)
No segment of digital advertising grew as fast as audio, according to the IAB’s new Internet Advertising Revenue Report released this week by the Interactive Advertising Bureau and conducted by PwC. Digital audio captured the highest year-over-year growth from 2020 to 2021, with 57.9%. That doesn’t mean it’s the richest category, though. Click for details. Continue Reading
Spotify prepares Greenroom to become Spotify Live and take main stage
In a move to spearhead realtime audio experiences with live audiences, Spotify is taking its Greenroom product, which was acquired as Locker Room, and repositioning it on the main user page where shows will be promoted alongside a user’s music and podcasts. It’ll start with curated celebrity programs.
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