News

Podcast offers reach, youth, and differentiation: Sounds Profitable / Signal Hill

Posted on by Brad Hill

A new podcast audience study from Sounds Profitable and a cluster of sponsors was presented by co-CEO Tom Webster yesterday. Called The Medium Moves the Message, the central learnings are that podcasting’s young audience is growing, is differentiated in their listening habits, and that advertising on podcasts delivers “net new consumers.” Click through for details, slides, and key takeaways. Continue Reading →

RIAA full-year 2022: Music subs leap upward, breaking through $10-billion U.S. revenue

Posted on by Brad Hill

“Streaming continued to account for a large majority of recorded music revenues in 2022.” Thus reports the first line in the Recording Industry Association of America (RIAA)’s full-year 2022 earnings report. All streaming platforms grew seven percent year-over-year, amounting to $13.3-billion. About 75% of that was subscription streaming revenue, which totalled to $10B. Click through for more, and detailed trend charts. Continue Reading →

LinkedIn Podcast Academy seeks to foster conversations with selected creators

Posted on by Brad Hill

LinkedIn, the leading social network for professionals, has launched the LinkedIn Podcast Academy. The structure of this initiative is simple — LinkedIn selected 19 business and startup podcasts created by LinkedIn members, and publicized those creator profiles. The program provides coaching, exclusive programming and LinkedIn co-branding. Aspiring podcasters can fill out a form. Continue Reading →

“What’s a radio?” asks NPR announcer

Posted on by Brad Hill

NPR was the first, and continually a vigorous advocate for smart speakers. The public radio network helped launch the breakthrough Alexa OS by providing the primary daily news program for smart speakers, Up First. It was with amusement that we noticed that program’s host exclaiming, “What’s a radio?” during his sign-off. Click for audio. Continue Reading →

Podcast Movement Evolutions: Awards, announcements, and hard-core learnings in Vegas

Posted on by Brad Hill

Podcast Movement Evolutions, the business-oriented variation of the creator-focused Podcast Movement conferences, was held at the Westgate Conference Center in Las Vegas this week. A somewhat more intimate experience than Podcast Movement, Evolutions offered several knowledge tracks featuring keynotes, interviews, and panel discussions along with numerous networking opportunities during three and a half days. There were announcements, too. Continue Reading →