vCreative chooses Frequency for data-controlled ad distribution

vCreative, a cloud-based software provider for the broadcast radio industry has chosen audio ad management platform Frequency to leverage next-gen tools for the production, management, and delivery of targeted ads in radio.

In the partnership with Frequency technology, vCreative can give its advertisers the ability to tag commercials with data signals that Frequency provides. The goal is to deliver creative ads that are personalized to the listening audience.

Frequency has been in the business of providing contextually relevant ads in streaming audio since 2017. In one dramatic case study of Frequency’s ability to automate creative variations at a granular level, the company operated a campaign with McDonald’s across Australian SCA stations that changed the creative based on real-time sports scores for Australian Rules Football.

“Our clients are constantly searching for the latest and greatest tools to streamline operations, reduce the number of systems their AE’s need to utilize, bring added value to advertisers, and enhance the listening experience for their audiences without adding more work to already busy teams,” said Mary DelGrande, CEO of vCreative. “vCreative and Frequency are bringing an integrated workflow that will deliver a revolutionary end-to-end solution for dynamic creative personalized for the listening audience.”

“We’re really excited to bring our technology to US broadcasters and vCreative is the perfect partner to help accelerate adoption,” said Pete Jimison, CEO of Frequency. “Using digital tools like Frequency will increase revenue and improve operational efficiencies for broadcasters while also improving the effectiveness of radio as a channel for advertisers.”


Brad Hill