In a long, data-infused, and fascinating research summary, Pierre Bouvard at the Westwood One Blog examines how media plans can grow sales without increasing their budgets. In a lengthy, data-rich presentation, podcast ad spend is compared to many other media types, and the concept of “mental availability” is introduced. Continue Reading
— The Day (International Podcast Day)
— Streamlining With AIRatings Excitement (Triton Digital / Sounder
— Welcoming (Libsyn) Continue Reading
Recognizing International Podcast Day (September 30), podcast giant Acast has released a new consumer research study: Podcasting Trends in Established vs. Emerging Markets>. The field work (conducted by consumer research company Attest) surveyed 2, 600 weekly podcast listeners across 13 established and emerging markets. Click for detailed coverage and source link. Continue Reading
Australian podcast production house Deadset Studios and market research agency Insightfully have released the findings of PodPoll 2024, an in-depth survey into podcasting listening habits and behaviors. Click for details and charts. Continue Reading
— Leaping (Standard Media Index)
— Ratings Excitement (Jacobs Media) Continue Reading
— One Falls, Another Rises…
— …Although It Was Rising Anyway Continue Reading
— Dead Or Alive? (Hear Me Out podcast)
— A Happy Return (Matty Staudt) Continue Reading
— Two Paths Diverged In a PDF (IMIDiA Research)
— A Vital Guide (Jack Myers) Continue Reading
— Another Pivot (Will Page)
— SIRI Split (Forbes) Continue Reading
Andy Sheppard and Tori Allen, both former showrunners at Canadian podcast production company Pacific Content, have joined forces to launch Sequel, which in name and intent provides a similar service as Pacific Content. Click for the detailed history with links. Continue Reading
— Annoyances Solved (Hyperfixed)
— Seeking 2.0 (Podcamp)
— Live At Scale (The Acquired)
— At The Top (Cathy Csukas) Continue Reading
In a lovely turnaround, it turns out that the venerable True Crime podcast category helps solve the crimes it documents. We learn this in a new study from Edison Research and podcast network audiochuck. Audiochuck publishes one of genre’s most recognized titles, Crime Junkie. In an unusual angle in podcast research, the company evangelizes the podcast’s social values, not its benefit to advertisers. Continue Reading