RAIN Notes: August 27
— Whistling While They Work (Westwood One)
— New Heights (Wondery)
— Large (TuneIn)
— Pre-event Pod (Spotify / CultureCon)
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News
What drives podcast discovery and listening? (Cumulus Media)
In a mid-size survey study (156 respondents with census representation) commissioned by insights platform Knit, and produced by Cumulus Media’s AudioActive Group, we learn about effective types of podcast promotion. We capture key learnings, share a few graphs, and link to the whole thing. Continue Reading
“Audio reaches the brain quicker” — Tom Webster holds forth at Podcast Movement
In the day-2 keynote address at the 2024 Podcast Upfront, titled Raising Standards, Tom Webster (Partner, Sounds Profitable) delivered data, evangelized the podcast medium, and exhorted his audience to advocate for podcasting. And got a little scientific. And exhorted his audience. Continue Reading
Podcast Movement 2024 launches with advice, inspiration, and celebrity keynotes
The annual four-day Podcast Movement conference lifted off on Tuesday with an ambitious program of over 60 presentations, panel discussions, and interviews. Alongside those knowledge sessions, many featuring well-recognized podcast personalities, a vibrant exhibitor space held elaborate booths and mini-meeting spaces. Three keynote presentations opened the event in distinct ways. Continue Reading
Leadership change at Signal Hill Insights; Paul Riismandel to take over
Paul Riismandel, formerly Chief Insights Partner and Partner at audio research service Signal Hill Insights, has been promoted as President, as of September 30. Riismandel was one of the first research professionals in the podcast industry, and joined Signal Hill in early 2023. Current president Jeff Vidler will step aside, but continue in consulting roles. Continue Reading
July’s top podcast publishers (Podtrac) and RAIN Remix
In the July edition of Podtrac’s Podcast Industry Ranking Highlights, a ranking of podcast publishers, we see 21 podcast companies ranked by audience size and number of streams. The RAIN Remix puts those numbers against each publisher’s number of active shows … for an interesting and sometimes startling new perspective. Click it. Continue Reading
New UMG / Meta apact allows use of music across 6 social platforms
In a noisy announcement that can be celebrated by musicians, many social media users, a major label, and a major internet company, Universal Music Group and Meta have reached a new licensing agreement. The thrust is that social media users across Meta’s immense social platform reach will be able to use UMG-published music without repercussion to them, or to Meta. The agreement builds on an earlier (2017) accord.
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RAIN Notes: August 12
RAIN Notes: August 9
— New Stacks (JSoundstack)
— A New Realm (Realm)
— Record Duo (Nielsen and Edison Research) Continue Reading
Streaming wins for 13-22 year-olds in Edison 10-year anniversary “Share of Audio Listening Time by Platform”
Edison’s Share of Ear audio listening survey measures time spent listening to different types of audio, among 13-22 year-olds. The classic donut chart is universally recognized as the study’s presentation format. The Share of Ear project is celebrating its 10-year anniversary with the release of a special chart. Click for the data. Continue Reading
WideOrbit elevates Susie Hedrick as new CEO
WideOrbit, a leading media workflow management service, is announcing today the elevation of Susie Hedrick to Chief Executive Officer. Hedrick has been operating as President and Managing Director. In assuming the top leadership role, Hedrick takes the reins from WideOrbit’s Founder and current CEO, Eric Mathewson. Click through for more. Continue Reading
RAIN Notes: August 7
— Expansion (Jacobs Media)
— How Do They Keep Up? (Edison Research) Continue Reading