Connected audio leads UK listening metrics (RAJAR)
RAJAR (Radio Joint Audience Research), the radio/audio measurement organization of the UK, released its Winter 2024 MIDAS report. It is designed to “provide context and insight into how, when, and where audio content is being consumed.” The mission is to show and quantify how listeners are embracing the multi-platform and multi-device offering, as well as how on-demand audio is contributing to listening behaviour. The report also reveals consumer location and behavior while listening, how listening happens in groups, and how audio makes listeners feel. Click for detailed coverage and download link.
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