RAIN Notes: July 31
“Heh. Toilet paper. Who cares?” – Ikea
Response to Demand – Acast
Insights and Highlights – Edison Research
Author: Brad Hill
What makes podcast ads effective? New research.
In Part 3 of its survey series The Advertising Landscape, podcast advocacy and advisement company Sounds Profitable sought to discover what advertising characteristics, attributes, and topics create a bond between listeners and sponsors. That bond could be manifested by a purchase, or a feeling of effectiveness, or writing down a promo code, or discussing an advertised product with others. Survey participants were also asked about ad effectiveness generally. Click for some of the results and the download link. Continue Reading
SPOT Q2: User growth and mixed financials
Spotify unleashed its Q2 earnings this morning. (Transcript HERE.) Investors reacted to the cautious tone expressed by CEO Daniel Ek, pulling the stock price sharply downward. Within that framework of reaction, Spotify did report increased revenue and surging subscribers. Click for details, graphics and linkage. Continue Reading
RAIN Notes: July 28
Closed for Sharpening – JAR Audio
Books vs. Music – Spotify
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Nielsen’s new radio measurement standard increases reported listening
In the Spring 2025 Nielsen radio ratings period, the measurement company reports “signifanct increases in listening across demographics and time periods. versus Fall 2024. he report represents the May-June-July period. The sudden apparent jump in listening is catalyzed by a change in the Portable People Meters, which now register three-minute listening periods qualifies as the defining standard for listening to a station Continue Reading
Acast Q2: Key metrics continue Q1 growth
In its just-released financial report for Q2, podcast giant Acast shows upward movement in key metrics. This follows a Q1 report which was similarly directed. This finance report is the first to be released with Glen Glenday as CEO. Click for details and links. Continue Reading
RAIN Notes: July 24
Forever and Ever – TiME Magazine
Video Redefines Podcasting – Edison Research
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RAIN Notes: July 23
AM in the Dash – Radio Ink
Elevation – Matt Hird
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Podcast Consumption at Record High (Edison Research)
In a Wednesday webinar entitled The Podcast Consumer, data from Edison Research was unleashed in a presentation rich with numbers, charts, and full-throated advocacy for the growth, effectiveness, and importance of podcasting. Edison VP Megan Lazovick positioned Edison Research as an outright advocate for the popularity and influence of podcasting. Continue Reading
Spotify “Spreadbeats” campaign wins Drum Award
“Spotify doesn’t come to mind as a tried-and-true video ad platform. Media planners think of it as a digital audio platform.” Overcoming that challenge has led Spotify to winning the B2B category in the recently announced Drum Awards. The… Continue Reading
RAIN Notes: July 18
Everyone’s a Critic – Borrell Associates
Surprising – Sounds Profitable
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Audioboom buys Adelicius to become “largest homegrown podcast network”
In a maneuver which creates the UK’s largest homegrown podcast network, pod platform Audioboom has acquired podcast hosting network Adelicious. Continue Reading